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How Marketers Can Differentiate Their Products Or Service

Marketing Insider Group

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market. Brand Story.

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Differentiated Marketing: 4 Ways To Stand Out From the Crowd

Square 2 Marketing

It seems evident that the answer lies in being different enough to stand apart. However, the concept of differentiation in marketing can touch several layers of meaning. On one hand, there’s the idea that a unique brand and message will differentiate you by helping you stand out from competitors.

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Video for differentiation, stick to one differentiator

Biznology

According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Spotlight your differentiator by comparing it to something the prospect knows. Why not use video for differentiation? Explainer videos can be differentiator videos. Like this post?

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Marketing your business model: the killer differentiator

Velocity Partners

What are these guys doing differently?” A budgeting challenge New models often need to seek new budgets and different buying teams in an organisation. Cool examples of B2B business model innovation Not sure why, but we’ve had a lot of clients whose differentiation comes down to a new business model.

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Use Video to Differentiate Your Technology Solution

Biznology

For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions. This may be true, but when it comes to differentiation , dramatizing the customer benefits may be counterproductive when.

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How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. 41% of marketers don’t get the buy-in to be brave and differentiate their content marketing. Differentiate yourself from the competition. Don’t be one of them. Work collaboratively with legal.

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See innovation differently: How social media holds the key to true differentiation

Sprout Social

In short: Be scrappier, and see innovation differently. There are leader brands and there are follower brands, and increasingly the leaders take calculated risks to fill the white spaces in their industries with new and differentiated offerings. But simply bringing a new product to market isn’t enough to guarantee success.