WriteSpark

MAY 14, 2013

We were interested in answering a few key questions: How do average firms use these tools differently than high growth firms? We found a significant difference in the focus between high growth and average growth firms. How do average and high growth firms judge the tools’ effectiveness? Focus on Online Tools.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

JUNE 1, 2010

Learn the differences between features and benefits.* Not sure about the difference? Understand the type and scope of the document project; watch for the temptation to create a "kitchen sink" document that presents everything you know about the topic. A feature's mere presence in the product does not make it a benefit.

SME 120

SME Copywriting Rules Features 120

WriteSpark

OCTOBER 5, 2010

What difference will it make to them in their work or lives? As you are reading source materials and getting input from subject experts, ask questions such as: In simple language, what is the product, really, and what does it actually do? Who will really care about this product and why?

Content 120

Content Activities Product Marketing 120

WriteSpark

OCTOBER 5, 2010

What difference will it make to them in their work or lives? As you are reading source materials and getting input from subject experts, ask questions such as: In simple language, what is the product, really, and what does it actually do? Who will really care about this product and why?

Content 120

Content Activities Product Marketing 120

WriteSpark

APRIL 10, 2012

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Teaching a generalist writer about your products, customers, and applications probably isn't a good use of time--for yourself or your subject experts.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Teaching a generalist writer about your products, customers, and applications probably isn't a good use of time--for yourself or your subject experts.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

MARCH 2, 2011

Language factors are a concern given that much marketing content for technology products is written in English, but many readers have a different native language. Second-language writers and readers. Indeed, your subject experts may speak English as a second language themselves.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 26, 2009

In some markets, these differences are substantial enough to require a completely new set of materials--especially brochures, white papers, and customer success stories. Marketing materials also may be localized in multiple languages in order to reach a new geographic or cultural market.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

MARCH 17, 2009

Do we need to produce multiple versions of the white paper for different buyers or purchase factors? For your next white paper project, consider these questions: . What information and resources must the white paper present in order to advance the sales process?

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

MAY 18, 2010

In a typical work week, freelance copywriters juggle multiple projects from multiple clients, each in different stages of development. The workflow, project management skills, and experience level of the copywriter also determines writing schedules: The writer’s current workload. Research and development time.

Copywriting 120

Copywriting Work Management Paper Marketing Management 120

WriteSpark

AUGUST 12, 2008

Whats the Difference? Case Studies. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers. « Welcome! Technical Writer or Technical Copywriter? » Technology PR Sessions at 2008 PRSA Conference.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

AUGUST 13, 2013

Different project types simply have differing needs for a writer's knowledge, skill, and focus. Indeed, some freelance writers promote themselves as the one person who can take care of all your copywriting needs. But that single-source approach may not in fact be the best way to serve your content marketing projects.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

AUGUST 13, 2013

Different project types simply have differing needs for a writer''s knowledge, skill, and focus. Indeed, some freelance writers promote themselves as the one person who can take care of all your copywriting needs. But that single-source approach may not in fact be the best way to serve your content marketing projects.

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

FEBRUARY 14, 2012

This explanation or story may guide the customer's response in a different direction because they misunderstand what you're really asking or assume you want a certain answer. Then, stick to it and see if you notice a difference in the quality of the customer's replies.

Case Study 120

Case Study Case Studies Studies Relevance 120

WriteSpark

FEBRUARY 14, 2012

This explanation or story may guide the customer's response in a different direction because they misunderstand what you're really asking or assume you want a certain answer. Then, stick to it and see if you notice a difference in the quality of the customer's replies.

Case Study 120

Case Study Case Studies Studies Relevance 120

WriteSpark

SEPTEMBER 10, 2013

Basic statistics: Knows the difference between average (mean) and median and when to use each; knows how to calculate percentages and change rates. Financial measures: Understands the difference between return on investment (ROI) and payback as well as accounting data such as gross versus net, revenues versus profits.

Copywriting 120

Copywriting Statistics Comparison Class 120

WriteSpark

SEPTEMBER 24, 2009

And what differences can they make for your sales materials? . Selling a technology product or service is decidedly different than other B2B or B2C marketing. You will notice the difference in promotional text that is more specific and authoritative, rather than simply filled the with the latest trendy buzzwords.

Copywriting 120

Copywriting Work Management Case Study Case Studies 120

WriteSpark

MARCH 13, 2012

Look out especially for homonyms that have different meanings (e.g., Adapt the following list for your projects: All words are spelled and punctuated correctly and are used in a form that is correct for the context. their, there, they're).

Paper 120

Paper Guidelines Statistics Impressions 120

WriteSpark

MARCH 13, 2012

Look out especially for homonyms that have different meanings (e.g., Adapt the following list for your projects: All words are spelled and punctuated correctly and are used in a form that is correct for the context. their, there, they're).

Paper 120

Paper Guidelines Statistics Impressions 120

WriteSpark

SEPTEMBER 10, 2013

Basic statistics: Knows the difference between average (mean) and median and when to use each; knows how to calculate percentages and change rates. Financial measures: Understands the difference between return on investment (ROI) and payback as well as accounting data such as gross versus net, revenues versus profits.

Copywriting 120

Copywriting Statistics Paper Comparison 120

WriteSpark

OCTOBER 28, 2008

Whats the Difference? Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120