LeadSloth

NOVEMBER 16, 2010

You need to tailor your drip campaigns to different audiences. At one company, product managers for the different product lines could request email campaigns. Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Database Segmentation. Segmentation came up several times.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JULY 12, 2010

Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. HubSpot can serve both audiences, but in a different way. Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

OCTOBER 4, 2009

However, there are also many different perspectives, and it’s not always easy to link them together. However, there are also many different perspectives, and it’s not always easy to link them together. This ensures that you get lots of real-life advice. But, that can easily be addressed: Classify the Topics.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

OCTOBER 20, 2009

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. I came up with two low-fi sketches. I’m interested to hear your opinion on these visualizations. The OLD Situation.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

LeadSloth

MARCH 8, 2010

Once you have the Chatter infrastructure in place, a Marketing Automation system could pass lots of different alerts on to Chatter. My guess: sales people will love being in charge of the alerts they receive. Be Creative With Alerts. Social Media monitoring? The company newsletter was just sent out?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

LeadSloth

OCTOBER 26, 2010

While nurturing, test different facets of your email communication – which subject line attracted the most interest per segmented list? It would be great if you can move towards the development of buying personas – so you can model what segmentation has been most profitable.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

LeadSloth

MAY 5, 2010

It plays out in a slightly different way for each of them. That’s a wide variety of topics, but I believe there is a clear relationship between them: Both CRM and Marketing Automation are changing because of Social Media and Inbound Marketing. Social CRM. For now I’ll focus on the “sales” part of CRM (Sales Force Automation).

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

OCTOBER 15, 2010

There were many different tracks, so this post only gives an impression of the sessions that I was able to attend. That’s something that I’m really looking forward to, because it will make it much easier to show how Marketing activities influence current and future revenue. Summarizing.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

AUGUST 24, 2009

Marketing Automation is ideal for long sales cycles involving many different people. However, if growth has stalled because you’re selling the wrong products to the wrong people, Marketing Automation will not help. You will just try harder, and still not sell anything. Selling Simple Products.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

MARCH 16, 2009

The form builder works different from some higher-end systems that actually host the entire landing page for you. For known visitors you can also track clicks from emails you sent them. It’s fairly basic compared to some of the more expensive systems, but effective and easy to use. Lead scoring configuration. Form builder.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

APRIL 15, 2010

If you find that people are often in the wrong segment, or if you want to respond differently to leads based on by their response to your campaign, you want to use dynamic campaigns. Once the campaign is over, move the leads to the general nurture campaign (e.g. a general newsletter), so they continue to hear from you.

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

LeadSloth

AUGUST 11, 2009

Jep: What are some of the key differences in running a B2B paid search campaign vs. a B2C campaign? It’s true that measuring true ROI usually takes a longer time and more effort than measuring ROI for B2C campaigns – so, when the ROI data does start to come in, it’s all the more exciting.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

FEBRUARY 20, 2012

In different emails, provide different call-to-actions: some can be low-commitment (e.g. You will simply have to try a lot of different messages and call-to-actions. Both convert at the same rate: clearly it’s important to have both call-to-actions, because different people respond to different offers.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

JULY 29, 2009

Trials that are started by end-users are a different story though. However, it serves a different function from a free trial: at the free trial stage, prospects are typically still comparing multiple vendors. The product I promoted was used by developers. Especially software-as-a-service (SaaS) products seem so simple !

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100

LeadSloth

JUNE 30, 2009

Because both are different steps of the same process, it seemed logical to recommend a single tool for both Marketing Automation and Inbound Marketing. I wrote more about this and about Lead Management on the Genius.com blog. But let’s take a closer look. Why Automate Marketing?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

JANUARY 12, 2010

There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others. The response was overwhelming: see below for all 18 (!) predictions. These are the trends that are mentioned most often: Improved ROI & Reporting. Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100