Remove differences

Biznology

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Forget Rewards: Why B2B Loyalty Marketing is Different

Biznology

The post Forget Rewards: Why B2B Loyalty Marketing is Different appeared first on Biznology. Go for values like convenience, reliability, trust and partnership. That’s where you’ll find your competitive edge.

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How promotional merchandise magic can make the difference in your marketing campaigns

Biznology

Choosing the right promotional product can make all the difference in the success of this type of marketing campaign. However, there are so many different types of promotional products to choose from and choosing something that is unique and represents your brand can be a winning combination. Image credit: BPMA.co.uk. Like this post?

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France’s Google is different than ours

Biznology

Aesthetics are different and so are user interface (UI) and user experience (UX) expectations. Our easy expecation for accessibility and response is high and we expect consistency across many different platforms. The post France’s Google is different than ours appeared first on Biznology. The atmosphere! The exclusivity!

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A different kind of Facebook privacy issue

Biznology

I've been in Europe the last ten days (coming home today) and it's easy to see how European cultures differ from that of America, especially when it comes to privacy. Image via Wikipedia. This affects search results (where you commonly see tweets but not Facebook status updates ) and it affects social media monitoring companies.

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How do you handle competing products in different countries in social media?

Biznology

From country to country , the popular social networks differ, as do languages and cultures. Such organizations can market different products in different countries, some of which could potentially complete with each other. Social media marketing should be integrated within cross-country markets.

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The difference between "fail fast" and just failing

Biznology

Image via Wikipedia. Peter Kim is a smart guy and I usually agree with him. But a friend of mine sent me a post he did a couple of weeks back where he explains " Why fail fast is bad advice." I could characterize his argument, but it's better that you go read it yourself, so I don't prejudice you. I'll wait right here.)

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Customer experience enemy #1: the org chart

Biznology

Are there different owners/approvers by business unit? Small things can make a big difference: anyone who’s done A/B testing knows that something as simple as changing the wording of a call-to-action, or the color of a button, can greatly increase click-throughs. Who are the owners and approvers of. experience design? technology?