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Industrial Content Marketing — Different Strokes for Different Folks

Industrial Marketing Today

The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an overgeneralization but I have seen it happen one too many times to ignore. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] This is only a content summary. Please click on the headline to read the full article.

What Makes Act-On Different?

Act-On

Act-On is different. Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Today, marketers must choose among a range of MA software options on the market. But we strongly believe that, although this decision is big, it need not be difficult. And here’s why: 1. Enabling Long-Game Strategies. Intuitive, Straightforward Technology. We don’t believe in “vendor lock.”

The Difference Between Paid, Owned and Earned Media

Tomorrow People

Make the most of your inbound marketing campaign by learning about the differences between paid media, owned media and earned media

What Successful B2B Content Marketers Are Doing Differently [Research]

B2B Marketing Insider

The post What Successful B2B Content Marketers Are Doing Differently [Research] appeared first on Marketing Insider Group. 62% of B2B marketers say their organization’s content marketing efforts are much more or somewhat more successful compared to a year ago. This year’s study […]. Content Marketing

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Before you compare vendors, you need to start with the most basic question: what is the difference between email marketing and marketing automation? Your business is getting traction. You’ve started to gather a critical mass of leads.

The Difference Between B2C and B2B Content Marketing

B2B Marketing Insider

The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group. A huge chunk of what I talk about relates to content marketing. I talk about how to create it, how to optimize it, and how to help it go viral. What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries.

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B2B And B2C Marketing: Is There Really Any Difference?

B2B Marketing Insider

What’s the difference between B2B and B2C marketing? Is there any difference at all? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. The post B2B And B2C Marketing: Is There Really Any Difference? appeared first on Marketing Insider Group. Content Marketing

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The difference between “free speech” and politicizing your brand

grow - Practical Marketing Solutions

Now this situation is a little different from the first case because it involves the actual owner of the company. The post The difference between “free speech” and politicizing your brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Undeniably, there’s a blurring between public and personal in the digital world today.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" meaningfully with different target audiences. and ways that are significantly different from marketing's traditional role. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

How the Brain Processes Different Types of Content [Infographic]

Hubspot

Different stories are better told in different formats depending on the message they're trying to convey. Sometimes, the movie adaptation of a book is better than the book itself. Maybe it's the acting, maybe it's the special effects or the soundtrack, or maybe the story is simply better told on the big screen than in our imaginations. The reason? Content Marketing Daily IGSS

Infographic: How Our Brains Respond to Different Content Formats

Contently

According to a new infographic from Main Path Marketing , different types of content affect our brains in different ways—and also influence what we do next. Want to know more about how different types of content affect our brains? The post Infographic: How Our Brains Respond to Different Content Formats appeared first on The Content Strategist. Hopefully not.)

Email Delivery vs. Deliverability: What's the Difference?

Hubspot

Though the terms are often used interchangeably, they have very different meanings. When it comes to understanding the difference between delivery and deliverability, ask yourself these questions: Can a receiver accept your message? Each organization and internet service provider (ISP) might have different scores for you. Marketers and subscribers often define spam differently.

What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

Do you know the difference? Buyer personas encompass all of the differing roles or stakeholders involved in the purchase decision and are usually represented by decision maker, influencer, champion, and gatekeeper roles. The really tricky part is that the customer persona could be a different role than the original buyer. At its very basic level, a “persona” is a character.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" meaningfully with different target audiences. and ways that are significantly different from marketing's traditional role. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

Good Bots vs. Bad Bots: How to Tell the Difference

Hubspot

Now that you’ve reviewed the different types of bots out there, you might be able to more easily recognize any potentially harmful activity. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that -- until somewhat recently -- was fairly unheard of. And we don’t know what’s good or bad. Is it helpful, or harmful? Spy Bots.

Infographic: How Boomers and Millennials Use UGC Differently

Contently

A new infographic from Adweek , based on research by Olapic , illustrates the difference in online behavior between boomers and millennials. The post Infographic: How Boomers and Millennials Use UGC Differently appeared first on The Content Strategist. I’m technically a millennial, but I don’t always act like one. That’s millennial behavior. Sorry, Generation X.

Digitization, digitalization and digital transformation: the differences

i-Scoop

Recently I heard someone saying he wanted to digitize his business. It sounded weird. The digitization of an entire business: how do you do that? Turn everyone and everything in bits and bytes? Automate everything and replace humans by robots? Of course he didn’t mean digitize. Like so many of us, I’m guilty too, he […].

Big blog posts that made a difference

grow - Practical Marketing Solutions

I encourage guest posts from community members and we had posts from nearly 50 different perspectives this year. I’m frequently asked by new readers if there is some way to catch up with the best content on my blog. Well, hopefully it’s ALL good to somebody, but each year I look back and review the blog posts that seemed to make the biggest impact. ‘Nuff said. 11.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" meaningfully with different target audiences. and ways that are significantly different from marketing's traditional role. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

Should you create different social media posts for international clients?

grow - Practical Marketing Solutions

So because of cultural differences, you have to treat the world and local markets differently. There are two reasons I can think of that may explain this difference: When it comes to the internet, we’re still on the dark side of the moon. Clients from Asian countries expect an entirely different type of interaction, which often requires more tact. moment. Forget it.

Peer Reviews With a Difference

Paul Gillin

People love online review sites even if they don’t always trust them. Despite ongoing allegations that even the biggest customer review sites are routinely manipulated by businesses and their detractors, 85% of consumers in one recent survey said they consult online reviews for recommendations of local businesses at least occasionally. The Real Thing. rating.

How Is Marketing Attribution Different Than Other Marketing Measurement Tools?

bizible

More differences between marketing automation and attribution here. ). The Biggest Difference Is. Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. For CMOs, it’s natural to want to use these tools for attribution as well, since they’ve already committed to the rest of the tool. Marketing Automation.

How do younger B2B buyers act differently to older B2B buyers?

Beyond

Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts

A different way to think about social media ROI

grow - Practical Marketing Solutions

I have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. Before I get to my perspective, I would like to declare two caveats. by Mark W.

France’s Google is different than ours

Biznology

Aesthetics are different and so are user interface (UI) and user experience (UX) expectations. Our easy expecation for accessibility and response is high and we expect consistency across many different platforms. The post France’s Google is different than ours appeared first on Biznology. In Europe, there is only cash or PIN. The Minitel is another example. Even the 30s.

How Do Marketers Using Single and Multi-Touch Attribution Differ? [2016 State of Pipeline Marketing Data]

bizible

The mindset is already there (almost half of single-touch users know a different model should be used), now it’s just time to make the switch. In the 2016 State of Pipeline Marketing report, marketers across various industries answered questions surrounding how they execute, track, measure and report their efforts. Here’s what we learned. Why Do Marketers Choose Their Attribution Models?

The Difference Between Content And Content Marketing Is The Destination

B2B Marketing Insider

What is the difference between content and content marketing? The difference between the two is the destination you will use to attract and build an audience. The post The Difference Between Content And Content Marketing Is The Destination appeared first on Marketing Insider Group. Everyone does content. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. Even advertising is content. But with content marketing you are […]. Content Marketing

The Difference between Content Marketing and Marketing Content

Kapost

Play on words aside, there’s a big difference between using content across the buyer’s journey to deliver a consistent customer experience (marketing content), and using content to specifically support top-of-funnel marketing activities (content marketing). The post The Difference between Content Marketing and Marketing Content appeared first on Kapost Content Marketing Blog.

The Difference Between a Brand and a Logo

Beyond

A logo is certainly an integral part of a brand, but a logo on its own is far from being one. A brand is so much more

Why You Need to Approach Sales Kickoff Differently This Year

Brainshark

What Makes Agency Millennials Different? [New Data]

Hubspot

Agency Management Institute and Audience Audit decided to tackle this question head-on, by surveying agency employees of all ages and gaining insight into their opinions, attitudes and influences, and the extent to which these differ between millennials and older employees -- or if there’s another explanation for the behavior that agency owners highlight in their complaints. The Research.

Why brands need a different kind of content.

Biznology

My exploration of this sub topic started with a Pew Research study on the use and retention of various content forms suited to different platforms vs. their simple share-ability. So, for those still practicing Coupon Content marketing exclusively, I’d like to propose a different path. The post Why brands need a different kind of content. That of a Content Annuity.

20 blog posts that made a difference — and why

grow - Practical Marketing Solutions

Social Media and the Forgotten Business Opportunity — A post about returning to our roots and considering how our online approach to connection is different than how we would act in real life. The post 20 blog posts that made a difference — and why appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. “Every song is like a child,” she said.

CMOs and Cross Channel: You Won't Believe How Much Perception Differs From Reality

It's All About Revenue

In just looking the first area, "matching customers across multiple devices" the difference between the two is 60 percentage points or in reality, 428%. Yeah four-hundred and twenty-eight percent difference between perception and reality. Now you see why I said you won't believe how much perception differs from reality? Of course you already know that. CMO Corne

The Power of Being Different

Fearless Competitor

The Power of being Different. On this day, I want to share a key marketing idea. What makes you unique? Take the iPhone. It is not like other phones. It revolutionized phones itself. REI closed and paid employees on Black Friday. That is the most prosperous day of the year. It was all over the news and they shared the concept with others using social media. That bring us to a key marketing idea. How are you unique? Think that thoroughly and come up with radical ideas. What do you think of this concept? Love to read your comments.

How (and Why) Customer Success is Different from Customer Support

Act-On

We chatted about what client success truly means, how that is materialized in the sales cycle and beyond, and what it means for the different departments within an organization. Do you remember the switch five or so years ago? When all of a sudden your customer support team was now called your customer, or client, success team? McKenzie: When you say “this environment,” what do you mean?

6 of the Best Messaging Apps for Different Scenarios

Hubspot

6 of the Best Messaging Apps for Different Scenarios. Many people are understandably confused about the differences between Hangouts and Google’s new messaging app, Allo. Although they’re both made by Google, there are a few differences between Allo and Hangouts. Free -- Pricing options for different types of usage | iOS | Android | Windows. I do. Those days are gone.

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Differences Between Demand Generation and Lead Generation

PureB2B

As a B2B marketing professional or business owner, you need to know the difference between demand generation and lead generation. While they might share the same end goal, their individual objectives, timing, and approach are different. Here are the key differences between the two: Demand Generation. – Tyler L. Barnett , CEO and Founder, Tyler Barnett Public Relations.