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Industrial Content Marketing — Different Strokes for Different Folks

Industrial Marketing Today

The post Industrial Content Marketing — Different Strokes for Different Folks by Achinta Mitra appeared first on Industrial Marketing Today. Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an overgeneralization but I have seen it happen one too many times to ignore. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] This is only a content summary. Please click on the headline to read the full article.

What Successful B2B Content Marketers Are Doing Differently [Research]

B2B Marketing Insider

The post What Successful B2B Content Marketers Are Doing Differently [Research] appeared first on Marketing Insider Group. 62% of B2B marketers say their organization’s content marketing efforts are much more or somewhat more successful compared to a year ago. This year’s study […]. Content Marketing

The Difference Between Paid, Owned and Earned Media

Tomorrow People

Make the most of your inbound marketing campaign by learning about the differences between paid media, owned media and earned media

What's the Difference Between Teleprospecting and Telemarketing?

Sales Prospecting Perspectives

They are completely different roles except for the fact that both use the telephone. “Please place me on your no-call list.”. This is the phrase I’ve learned to repeat whenever someone calls my house during dinner time. Some anonymous person is always trying to solicit my money for products I definitely don’t need. Shake Weight? No thank you! subscription to Martha Stewart Living?

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" meaningfully with different target audiences. and ways that are significantly different from marketing's traditional role. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Before you compare vendors, you need to start with the most basic question: what is the difference between email marketing and marketing automation? Your business is getting traction. You’ve started to gather a critical mass of leads.

B2B And B2C Marketing: Is There Really Any Difference?

B2B Marketing Insider

What’s the difference between B2B and B2C marketing? Is there any difference at all? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. The post B2B And B2C Marketing: Is There Really Any Difference? appeared first on Marketing Insider Group. Content Marketing

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The Difference Between B2C and B2B Content Marketing

B2B Marketing Insider

The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group. A huge chunk of what I talk about relates to content marketing. talk about how to create it, how to optimize it, and how to help it go viral. What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries.

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France’s Google is different than ours

Biznology

Aesthetics are different and so are user interface (UI) and user experience (UX) expectations. Our easy expecation for accessibility and response is high and we expect consistency across many different platforms. The post France’s Google is different than ours appeared first on Biznology. In Europe, there is only cash or PIN. The Minitel is another example. Even the 30s.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" meaningfully with different target audiences. and ways that are significantly different from marketing's traditional role. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

Email Delivery vs. Deliverability: What's the Difference?

Hubspot

Though the terms are often used interchangeably, they have very different meanings. When it comes to understanding the difference between delivery and deliverability, ask yourself these questions: Can a receiver accept your message? Each organization and internet service provider (ISP) might have different scores for you. Marketers and subscribers often define spam differently.

Why brands need a different kind of content.

Biznology

My exploration of this sub topic started with a Pew Research study on the use and retention of various content forms suited to different platforms vs. their simple share-ability. So, for those still practicing Coupon Content marketing exclusively, I’d like to propose a different path. The post Why brands need a different kind of content. That of a Content Annuity.

What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

Do you know the difference? Buyer personas encompass all of the differing roles or stakeholders involved in the purchase decision and are usually represented by decision maker, influencer, champion, and gatekeeper roles. The really tricky part is that the customer persona could be a different role than the original buyer. At its very basic level, a “persona” is a character.

Digitization, digitalization and digital transformation: the differences

i-Scoop

Recently I heard someone saying he wanted to digitize his business. It sounded weird. The digitization of an entire business: how do you do that? Turn everyone and everything in bits and bytes? Automate everything and replace humans by robots? Of course he didn’t mean digitize. Like so many of us, I’m guilty too, he […].

Infographic: How Boomers and Millennials Use UGC Differently

Contently

Instead, I behaved like an older Internet user, consuming online video while I consumed my food, rather than sharing the experience. A new infographic from Adweek , based on research by Olapic , illustrates the difference in online behavior between boomers and millennials. The post Infographic: How Boomers and Millennials Use UGC Differently appeared first on The Content Strategist.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" meaningfully with different target audiences. and ways that are significantly different from marketing's traditional role. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

How Do Marketers Using Single and Multi-Touch Attribution Differ? [2016 State of Pipeline Marketing Data]

bizible

The mindset is already there (almost half of single-touch users know a different model should be used), now it’s just time to make the switch. In the 2016 State of Pipeline Marketing report, marketers across various industries answered questions surrounding how they execute, track, measure and report their efforts. Here’s what we learned. Why Do Marketers Choose Their Attribution Models?

Should you create different social media posts for international clients?

grow - Practical Marketing Solutions

So because of cultural differences, you have to treat the world and local markets differently. There are two reasons I can think of that may explain this difference: When it comes to the internet, we’re still on the dark side of the moon. Clients from Asian countries expect an entirely different type of interaction, which often requires more tact. moment. Forget it.

Big blog posts that made a difference

grow - Practical Marketing Solutions

encourage guest posts from community members and we had posts from nearly 50 different perspectives this year. I’m frequently asked by new readers if there is some way to catch up with the best content on my blog. Well, hopefully it’s ALL good to somebody, but each year I look back and review the blog posts that seemed to make the biggest impact. ‘Nuff said. Punterest.

Digital Marketing Requires Different skills

Sales Engine

Content Marketing as a Media Operation Successful content marketing today requires that the content team have the mindset of a publisher or full-blown media company that’s regularly publishing material to the high-probability pain points of your marketplace—and that’s a very different skill set than what was required even just a few years ago. They don’t want to talk to sales reps.

How Is Marketing Attribution Different Than Other Marketing Measurement Tools?

bizible

More differences between marketing automation and attribution here. ). The Biggest Difference Is. Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. For CMOs, it’s natural to want to use these tools for attribution as well, since they’ve already committed to the rest of the tool. Marketing Automation.

Peer Reviews With a Difference

Paul Gillin

People love online review sites even if they don’t always trust them. Despite ongoing allegations that even the biggest customer review sites are routinely manipulated by businesses and their detractors, 85% of consumers in one recent survey said they consult online reviews for recommendations of local businesses at least occasionally. The Real Thing. rating.

How do younger B2B buyers act differently to older B2B buyers?

Beyond

Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts

A different way to think about social media ROI

grow - Practical Marketing Solutions

have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. Before I get to my perspective, I would like to declare two caveats. by Mark W.

The Difference Between a Brand and a Logo

Beyond

A logo is certainly an integral part of a brand, but a logo on its own is far from being one. brand is so much more

How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

Think differently about what you’re selling Persuading clients to think differently about what they’re really selling is the cornerstone to Quinn’s creative process. And what a difference would that be?” They’re all becoming media that we’re interested in.”. But we also have so many more media outlets now to work with including the bloggers.” Quinn asks. Feature Articles

What Makes Agency Millennials Different? [New Data]

Hubspot

Agency Management Institute and Audience Audit decided to tackle this question head-on, by surveying agency employees of all ages and gaining insight into their opinions, attitudes and influences, and the extent to which these differ between millennials and older employees -- or if there’s another explanation for the behavior that agency owners highlight in their complaints. The Research.

The Difference Between Content And Content Marketing Is The Destination

B2B Marketing Insider

What is the difference between content and content marketing? The difference between the two is the destination you will use to attract and build an audience. The post The Difference Between Content And Content Marketing Is The Destination appeared first on Marketing Insider Group. Everyone does content. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. Even advertising is content. But with content marketing you are […]. Content Marketing

The Difference between Content Marketing and Marketing Content

Kapost

Play on words aside, there’s a big difference between using content across the buyer’s journey to deliver a consistent customer experience (marketing content), and using content to specifically support top-of-funnel marketing activities (content marketing). The post The Difference between Content Marketing and Marketing Content appeared first on Kapost Content Marketing Blog.

CMOs and Cross Channel: You Won't Believe How Much Perception Differs From Reality

It's All About Revenue

In just looking the first area, "matching customers across multiple devices" the difference between the two is 60 percentage points or in reality, 428%. Yeah four-hundred and twenty-eight percent difference between perception and reality. Now you see why I said you won't believe how much perception differs from reality? Of course you already know that. CMO Corne

The Power of Being Different

Fearless Competitor

The Power of being Different. On this day, I want to share a key marketing idea. What makes you unique?  Take the iPhone.  It is not like other phones.  It revolutionized phones itself. REI closed and paid employees on Black Friday.  That is the most prosperous day of the year.  It was all over the news and they shared the concept with others using social media. That bring us to a key marketing idea.  How are you unique? Think that thoroughly and come up with radical ideas. What do you think of this concept?  Love to read your comments.

How (and Why) Customer Success is Different from Customer Support

Act-On

We chatted about what client success truly means, how that is materialized in the sales cycle and beyond, and what it means for the different departments within an organization. Do you remember the switch five or so years ago? When all of a sudden your customer support team was now called your customer, or client, success team? McKenzie: When you say “this environment,” what do you mean?

20 blog posts that made a difference — and why

grow - Practical Marketing Solutions

Social Media and the Forgotten Business Opportunity — A post about returning to our roots and considering how our online approach to connection is different than how we would act in real life. The post 20 blog posts that made a difference — and why appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. “Every song is like a child,” she said.

Why CMOs Need To Know the Difference Between Cross Channel Orchestration and Coordination

It's All About Revenue

Let's cut right to the chase kids. It is important for CMOs and all marketers to differentiate between cross channel coordination and orchestration. Sending messages to individual Email, SMS, Push, and Social lists might feel like cross channel orchestration, but it isn’t. How Can This Be Done? So glad you asked. Provide real time retargeting. Drive cross channel conversions. CMO Corner

Considering ROI in Different Contexts

Opentopic

Successful marketing is defined differently in different contexts. The post Considering ROI in Different Contexts appeared first on Opentopic. To understand its effect, researchers must consider all the factors that influence consumer choice, not just the marketing effort. recent story in the national business press reported on research that found physicians were influenced to prescribe branded drugs with small gifts provided by a pharmaceutical company. Gifts, such as $20 meals. Brands & Marketers

Differences Between Demand Generation and Lead Generation

PureB2B

As a B2B marketing professional or business owner, you need to know the difference between demand generation and lead generation. While they might share the same end goal, their individual objectives, timing, and approach are different. Here are the key differences between the two: Demand Generation. – Tyler L. Barnett , CEO and Founder, Tyler Barnett Public Relations.

How B2B and B2C Marketing Are Different

Paul Gillin

There are plenty of opportunities to apply social media tactics, but the context is different. As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. We came up with six major areas of divergence, and we were surprised to realize how really different these two flavors of marketing are. Download a sample chapter. Group consensus.

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Outbound VS Inbound Lead Generation: Know the Difference [Infographic]

B2B Marketing Insider

At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out. Here’s a quick guide to inbound and outbound lead generation, and what each […]. Content Marketin

Market Segmentation: Different customers need a different strategy

Direct Response Coach

The post Market Segmentation: Different customers need a different strategy appeared first on McCarthy and King Marketing. Many marketing executives like to keep things simple:  Find a marketing strategy that works – and repeat. subscribe to this approach myself – for the most part. But I also recognize the importance of market segmentation – and that not all customers have the same value in terms of revenue potential.  If a particular [.] Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing

Gifographics vs. Infographics: What’s the Difference?

emedia

What’s driving the move to gifographics? How are infographics holding on? Two common types of visual content are infographics and gifographics. tried and true classic, infographics are an easy and efficient way to maximize content marketing ROI. Gifographics, on the other hand, are newer but are becoming more popular.