The Forward Observer

MARCH 1, 2024

This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. Integrated marketing and PR strategies are a requirement for all businesses.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

The Forward Observer

MARCH 15, 2024

Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies. His work can be seen in tech brands including Intel and Texas Instruments and categories like banks and insurance companies. About the Author Allen Weiss, Ph.D.,

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

The Forward Observer

DECEMBER 1, 2023

About the Author As the founder of People First Leadership Academy and president of People First Productivity Solutions, Deb’s work focuses on leadership development and team effectiveness.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

JANUARY 5, 2024

Before starting Gallant, Chris worked in advertising as a strategic planner in New York City and Austin, Texas developing nationally recognized campaigns for Fortune 500 brands and highly respected nonprofits, including AARP, Lowe’s Home Improvement, Hyatt Hotels, Ace Hardware, and John Deere. Connect the Dots.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

The Forward Observer

DECEMBER 8, 2023

With this growth strategy mindset, your teams will know what they’re supposed to be doing, have the skills to accomplish their work at a high level and be properly supported by systems, processes, and environment. He has worked with Fortune 50 clients and businesses of all sizes around the world to lead business growth.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

FEBRUARY 23, 2024

Karen was previously a Head of Culture, Chief Learning Officer, and Head of Leadership Development at General Electric and Deloitte.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177