Paul Gillin

JANUARY 17, 2012

We’re a century-old company founded on the principles of collaboration, but now we’re worldwide, said Jeff Berg (left), IT eBusiness Architecture and Development Manager. 3M filed seven patents on the work that resulted. 3M’s track record of innovation is legendary, but globalization has presented new challenges. “We’re

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

MARCH 13, 2012

In order to attract the thousands of new customers they’dd need to recruit each day, vendors will have to become experts at cultivating communities and working with partners and even competitors. It may be, but Redmond has a lot of work today, Gens said. Will Microsoft be a player in mobile platforms?

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

MAY 27, 2010

In the process, it has learned much about what makes communities work. They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. That’s actually how it works in real life, too. Communities are the convention centers of social media.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

APRIL 24, 2012

Traditional tactics involved too much interruption and intimidation, which ultimately made sales people less successful than they could be, said Nigel Beck, IBM’s VP of Business Development for IBM Collaboration Solutions & Social Business in a speech to the SugarCRM SugarCon conference in San Francisco this morning.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

OCTOBER 11, 2012

Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. I’m looking for something oriented toward professional developers that has recommendations for the major PaaS and/or IaaS solutions.” Use Active Voice. Write like you talk. Think of the Benefit to Your Audience.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. Also critical was involving users in the development of the dashboard.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

AUGUST 29, 2012

Members reported that children were developing blisters within hours of being diapered with Dry Max. The company invited media to Baby Care Headquarters in Cincinnati to meet with developers and product managers. By spring the discussion was centered on complaints that Dry Max diapers caused diaper rash. Vindication and Lessons.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JUNE 17, 2010

Those sales are generated by the affinity that the staff has developed with these key corporate customers. “The last thing IT people want when they come to a technical resource is an ad asking them to buy a laptop,” Hanson says. It’s a camaraderie that is nurtured by personal contact.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

SEPTEMBER 8, 2010

As companies cede control of the megaphone, they will have to re-examine their entire value proposition and change many of the ways they work. Crowdsourced product development is far cheaper than hiring legions of engineers. For example, marketers will no longer be able to push empty messages because they will simply be ignored.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

DECEMBER 9, 2011

My attitude is to let people use their breaks to develop a Facebook account or check their Gmail so they can get used to how computers work,” Marx says. The world of health care was about to begin its rapid march toward EHR, and there was no room for the technophobia that has long characterized the profession. “My

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

MAY 13, 2010

Websites are developed by people who work at the company and who are very knowledgeable about the business. But if the most important source of new business – the website – isn’t doing the job for them, the new tools are a waste of time.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

SEPTEMBER 23, 2010

Like conductors, good moderators do their work in advance to bring out the best performance from the speakers. Never stick to a prepared set of talking points or questions if a good conversation is developing along other lines. Please embellish these tips with your own comments. Before the Event. Know your place. Do you agree?”.

Tips 50

Tips Conference Rules Tactics 50

Paul Gillin

OCTOBER 12, 2011

We’re living in a complex society and the ticking bomb is not understanding how operations work. The technology we now have in the portfolio today is so amazingly powerful and it works. Those learnings from the field work their ways into the curriculums at the service academies within two to three weeks.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

DECEMBER 1, 2010

Apple opened the iPhone to developers only three years ago, and already more than a half-million apps have been delivered. Players are learning how the Internet works. Apple opened the iPhone to developers only three years ago, and already more than a half-million apps have been delivered. Check out the wall posts on Facebook.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

MAY 10, 2010

It’s possible that the creeps who developed it have hidden code somewhere to resurrect it at a later point, so I will post an update few days from now. If the fix works, be sure to change your database and WordPress passwords. Also, you should back up your database before attempting any recovery. It should be back to normal.

SIC 50

SIC Rules Tagging Service 50

Paul Gillin

OCTOBER 10, 2012

You see this in a lot of do-it-yourself videos, particularly if they’re composed in a work environment. In a world in which people have developed ways to block nearly all messages, it’s the only way to get their attention. Do you see any new trends developing around online videos and B2B marketing? . Keep it brief.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

JUNE 9, 2010

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. That’s actually how it works in real life, too. Valued members of the community are invited to participate in conference calls with Spiceworks developers.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 16, 2012

“This is the destination for all your work actions.” Bayer now has 54,000 profile tags in Connections, and the rapid and always-current directories is transforming the way people work together. Data and social tools will be embedded in daily work. “That is the greatest reward of my work.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

FEBRUARY 2, 2012

In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. The experience did give me an appreciation for the difficulty of selling, though.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

NOVEMBER 28, 2011

And given access to social networks at work, people will use them to play and waste time. In their book, How Companies Win: Profiting from Demand-Driven Business Models , Rick Kash and David Calhoun argue that developed economies are in the process of transitioning from supply-constrained to demand-driven. Demand-Driven Economics.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

APRIL 13, 2011

We’ll look first at tactics the can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers. If you’re trying to attract an international audience, don’t forget to schedule some promos to go out during the local work day in those areas. Events of all sizes.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. Rather, they invest in social marketing because they believe that the benefits – customer engagement, market awareness, continuous feedback and professional development – are good for. We’re conflicted about the whole ROI debate.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 20, 2011

Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. The fact is that much of what works in consumer markets would fail in B2B interactions. Download a sample chapter. Long-term relationships.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

AUGUST 9, 2012

We’ve all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

MARCH 4, 2014

Her LinkedIn profile says she’s in the Russian Federation, which isn’t surprising given that DeskAlerts’ website says that’s where its development is done. But you don’t have to do any detective work to figure out that these numbers are suspicious. The headquarters are listed as being in Alexandria, Va.,

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

FEBRUARY 15, 2014

The collaborative economy is an exciting development. He also tweaks the practice of content curation if it’s done simply to build one’s social profile on the back of others’ work. A couple of years ago we thought it was cool to consult our social network for advice on where to book a hotel.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

OCTOBER 31, 2011

A century ago, 38% of the US population worked on farms. If we look at 10 categories of occupation (shows a chart), there are three categories: Low-paid positions like food service work; mid-level, relatively low-paid positions like clerical jobs; and relatively highly paid jobs like professional, technical and managerial.

Enterprise Management 50

Enterprise Management Training Work Management Education 50