LeadSloth

AUGUST 11, 2009

Because we’ll get super quick transaction and revenue data on any testing we do, we may feel more inclined to test “crazy” ad ideas that – if they do not work – can be quickly killed. When paid search works well, solutions (ads) are matched to needs (searches). Same goes for keywords.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

NOVEMBER 16, 2010

Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Being in the Bay Area, a lot of the attendees worked for software companies. A recurring theme is that you need to really understand the prospect.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

AUGUST 24, 2010

You can develop buyer personas and describe the content they need in the various buying stages. But that’s not how it works in real life: different people have different needs and are on a different schedule. I can share some approaches that work well for me in my consulting practice. Mapping Content to Buying Stages.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

MAY 25, 2010

Having done a lot of work with Market2Lead myself, I know first-hand that it’s a very powerful system. The Market2Lead product has been developed using the Java programming language. More on a product-level, Oracle is getting their hands on a very feature-rich product. Great Technology Fit.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

LeadSloth

MARCH 22, 2009

I’m working on an interesting project right now: moving away from a marketing automation system. This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. Smart or foolish? Background. How to Replace a Marketing Automation System?

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

LeadSloth

AUGUST 24, 2009

Also, lead scoring only works if you know who you want to target. It develops inquiries into sales opportunities. Part of a good lead management process is knowing exactly who are involved in the sale. For best results, the website and nurturing campaigns need to be highly relevant for them. No Interesting Content. Not Enough Leads.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JULY 14, 2009

How Search Engines Work. As you go through these steps you will find out what works for you. Focus on link building for the keywords that work best for you, and keep adding new keywords. Inbound Marketing adds more leads to your database, and Marketing Automation manages those leads. Keep Optimizing.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100