KoMarketing Associates

NOVEMBER 29, 2022

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months. That being said, marketers are still preparing for unexpected roadblocks that may arise following the Covid-19 pandemic.

Personalization 218

Personalization Planning Conference Statistics 218

KoMarketing Associates

JANUARY 24, 2023

Some of the top obstacles for those working with ABM include tracking and measuring results, developing customizable campaign assets, and personalizing marketing initiatives to key contacts. Furthermore, 50% intend to increase their number of staff dedicated to ABM this year.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

DECEMBER 13, 2022

Although marketers specializing in app development and deployment have aggressive key performance indicators (KPIs), new research suggests they are facing tighter budgets. Most respondents (37%) stated that they are working with a smaller budget than last year, and only 33% claimed that they are reaching their KPIs.

Marketing Budget Creation 191

Marketing Budget Creation Statistics Marketing Budget Marketing & Strategy 191

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JULY 6, 2021

However, 23% of B2B marketers say they are still just developing a strategy to use intent data, while 8% claimed they are looking into intent data solutions, meaning there is still work to be done. Approximately 70% of intent data users state that their digital marketing strategy is “very successful.”

Intent Data 281

Intent Data Intent B2B Marketing Marketing & Strategy 281

KoMarketing Associates

JANUARY 26, 2021

That being said, there is still some work that needs to be done in terms of establishing content marketing strategies. Ascend2 conducted “The State of Performance Marketing Survey,” and results suggested that when it comes to performance marketing, developing a comprehensive strategy (48%) is the biggest challenge to success among marketers.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

KoMarketing Associates

OCTOBER 6, 2020

Nearly 32% of them do not have a plan, but there is one in the works for future development. Ascend2 recently published the “Using Data to Make Better Marketing Decisions Survey,” and statistics suggested that most marketers (45%) now have a unified marketing data strategy in place.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

KoMarketing Associates

JUNE 25, 2020

This could require new content development but it may also lead to the optimization of existing website assets as well. The screenshot illustrates that in comparison to all non-branded results, there is work that still needs to be done. Keyword Opportunity Development. Keyword Theme Visibility. Key Page Performance.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

APRIL 10, 2020

Take the time to work more specifically on evaluating the quality of lead opportunities in addition to efforts associated with driving an increased number of leads for the organization. Communication between teams is critical in adapting tactics to develop a better flow of opportunities between marketing and sales. Final Thoughts.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

DECEMBER 22, 2016

This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Analysis Phase.

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

JANUARY 9, 2018

To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. Departments that are most aligned with SEO include but are not limited to: IT / Web Development. No one likes extra work and no one likes to be told what to do. PR / Corp Communication. Cross Links.

Guidelines 201

Guidelines Organization SEO B2B 201

KoMarketing Associates

AUGUST 25, 2020

Although B2B marketers are constantly working to achieve their top objectives, new research suggests that many of them have few ways of measuring their overall performance and impact on their organizations. While 32% still do not have a strategy, they claimed that there is one planned for development in the near future.

Paid Search Agency 194

Paid Search Agency B2B Marketing Planning Companies 194

KoMarketing Associates

SEPTEMBER 29, 2020

of marketers to learn about the latest developments in their industry. Many companies have made substantial investments and adjustments for remote work. Even B2B ecommerce has changed according to this study: 42% of marketers have developed a new transaction fulfillment capability. 39% have added a new marketing channel.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

DECEMBER 19, 2017

Working closely with our clients, we were able to overcome a number of common content marketing challenges on our way to improved website performance. How we assisted our clients : We work with our clients in a number of different ways, ranging from content consultation (optimization of posts, topic development, etc.)

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

JULY 15, 2020

Working Toward a More Customer-Centric Approach. UserTesting conducted its “2020 CX Industry Report,” and data showed that most marketers (60%) agree that their company is customer-centric, with 55% stating that their organization is constantly working toward developing a better CX.

Marketing Report 156

Marketing Report Marketing & Strategy Marketing Strategy Paid Search Agency 156

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Search engine optimization takes work, of course. The solution?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JANUARY 14, 2021

Many B2B marketers concern themselves with developing content to drive leads, but new research shows that they may be able to reach their goals more easily by working in tandem with sales professionals.

B2B Sales 165

B2B Sales InsideView B2B Marketing Data Hygiene 165

KoMarketing Associates

DECEMBER 10, 2019

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. About 52% intend to direct it toward website development, while 27% intend to use it on content marketing. Turning to Content Marketing for Success.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

KoMarketing Associates

SEPTEMBER 5, 2017

And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective. Brand development – what about awareness building, thought leadership, or relationship building?

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

JUNE 7, 2018

Because we work in our organization day in and day out, we become familiar with the lingo, procedures, and information that goes with our work and industry. Use these tools to help you understand how (and what) users are searching in your space and develop insights on how you can provide better answers for them. Word clouds.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

JUNE 25, 2019

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. Quora also prefers users to be extremely transparent about who they are, past experiences, and who they’ve worked for.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

FEBRUARY 6, 2018

In addition to keyword research, here are six critical areas of focus content marketing professionals need to consider when aligning SEO, content development, and applicable B2B target audiences. Analysts and research firms, particularly when working with B2B technology and software organizations. Strategic Marketing Deliverables.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

OCTOBER 4, 2016

However the key question is how to bridge the gap between effective content development and impactful marketing results. Distribution channels must be prioritized and developed to realize business value. Relationship Development Across Targeted Publisher Sites. The secret ingredient is an effective distribution channel.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

DECEMBER 22, 2016

This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Analysis Phase.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

KoMarketing Associates

JULY 2, 2020

Among the companies KoMarketing works with, most B2B marketers do use LinkedIn ads, though they may not use them extensively. These examples of B2B social media ads and the principles behind why they work can improve your return on ad spend significantly. Yes – and it works. Does it work? And yet, it’s still working.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

JULY 12, 2018

If 1-on-1 demos won’t work with your business model, another option is a landing page walk-through with screenshots instead of a video format. Prospects that have gotten that far in the buying cycle are likely to be extremely interested in the product and want to see how it can work for them specifically. Online Training. More Nimble.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

MARCH 12, 2019

We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day. Once you’ve got established rankings, your competitors will have to work pretty hard to catch up to your search result listings.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

SEPTEMBER 16, 2020

This may require several weeks of work before your data is organized and updated enough to implement even a starter account-based marketing program. Even if you and your content team can do all the work required, hiring outside help may allow you to launch your ABM program faster. Get Your Content Ready for ABM.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

NOVEMBER 9, 2017

Out of those who have yet to utilize this tactic, 70 percent intend to do so in the near future for their customer work. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM. However, it is not always a seamless process.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

KoMarketing Associates

APRIL 22, 2020

What works for one company might not work for another and if we are being honest, what worked for one company last year might not be what works for that same company this year. Let her jump in there and work on building that template. The thing is, all marketing isn’t created equal. Don’t Forget About the Future.

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

KoMarketing Associates

SEPTEMBER 5, 2019

In Sprout Social’s recently published “The State of Social Media Marketing 2019,” developing social strategies that support business goals and identifying and understanding target audiences represented social media marketers’ greatest challenges.

Social Media 124

Social Media Social Marketing Studies Media 124

KoMarketing Associates

NOVEMBER 7, 2017

When crafting tactical SEO recommendations, consider the following: Are you establishing objectives when developing an SEO recommendation? This was because the infrastructure required could not be prioritized quickly enough from our client’s web development team. This was the underlying problem in the scenario above.

SEO 140

SEO Work Management B2B Advertising Agencies 140

KoMarketing Associates

OCTOBER 3, 2017

There is a misconception that B2B social media strategy is easy to develop and implement. A few weeks ago I overviewed 7 Essential Steps In Developing A B2B Social Media Strategy. Work hard at creating your own unique voice in the community and in understanding what works (and doesn’t work) for your specific situation.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

NOVEMBER 22, 2017

However, most manufacturing marketers (74 percent) are working without a documented strategy in place. One-third of those (27 percent) are planning to develop a documented content marketing strategy in the coming year. Nearly 60 percent of respondents indicate their overall content marketing success has increased in the last year.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

KoMarketing Associates

MAY 30, 2018

For KoMarketing, Twitter lists help keep our team aware of important client and industry updates, content marketing developments (client-specific and competitive), and broader strategic information. SEO Link Building. SEO-specific link building was one of the primary reasons I started using Twitter (nearly a decade ago!).

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. Google Analytics Developers Guide. Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150