| | | Great B2B Marketing | |  Develop + Work | 12 articles |
| Page 1 of 1 | Previous | Next | GREAT B2B MARKETING JULY 3, 2012  B2B Marketing: Do This, Don’t Do That Here are three ideas to get started: Stop doing what doesn’t work. For example, when we develop a brand promise and positioning platform for a client, it is always with the thought that it will consist of messaging that has relevance two to three years from now as well as today. Easy enough to say but how do you accomplish this. Create quality content. So what should you stop doing? | GREAT B2B MARKETING FEBRUARY 5, 2013 Why Your Long-Forgotten Boilerplate May Hold the Key to Your Marketing Strategy When I’m working on a page for the new website, the first thing I do is cut and paste that boilerplate into my Word file. Define your position as a key part of your marketing strategy and then mercilessly reproduce that value message, in some form, every time you’re developing new content. Perhaps some of you have participated in scenes like this: your B2B company needs some marketing boilerplate copy—you know, the stuff that appears at the bottom of press releases, in the “About” section of your home page or on some evergreen sales collateral. | | | | | |
| GREAT B2B MARKETING APRIL 18, 2011 Steps in the B2B Marketing and Sales Process – by Christopher Ryan Qualified Lead – A lead that has gone through a more in-depth qualification process, either by filling out a Web lead form or by being asked a series of questions by a sales development rep. At In fact, some companies assign new salespeople to work the dead lead file, often with surprising success. Opportunity – An opportunity is a lead that has been qualified and is being worked in an active sales cycle, with a potential dollar amount assigned. Database Build – Contact names you have added to your database who have not responded to a promotional offer. | GREAT B2B MARKETING JULY 11, 2011 How to “Engineer” a Marketing Fiasco Encouraged by their first few orders, the company promotes those engineers or product developers to fill the marketing and sales roles. This seldom works. Here’s the all-too-common scenario: A team of highly skilled engineers rolls out a product that passes beta and actually starts to get some traction (usually be networking with people they already know). Who better to sell the product than the person who built it? Besides, the product is so good, it will sell itself, right? We have seen a few companies luck out and have this scenario come true. Let your engineers design. | GREAT B2B MARKETING JUNE 29, 2010 Manic Depressive or Social Media Maniac? – by John Leavy What if we develop a social media schedule that does not run our lives; but does keep us accountable? If it’s not working then change it and keep making modifications until it works. Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Some manic episodes include increased energy, activity, with rapid talking & thinking, followed by sustained periods of unusual, even bazaar behavior. That would describe some social media personalities. The company site looks like they have gone out of business. | GREAT B2B MARKETING AUGUST 10, 2012 Top Three Signs Your Marketing VP Might Be in Trouble At Fusion Marketing Partners , we have the privilege of working with some darn talented marketing VPs and our client list is populated with driven, innovative and capable marketing leaders. Traditional push marketing is waning (although still effective in many situations), and developing new online content within a social environment is vital to sustaining your brand. But when we scan the ranks of companies in the marketplace, you can’t help but notice companies that are falling short due to a handful of bad marketing practices. Take Apple’s recent “Genius” campaign. | | | | | | | |
| -
GREAT B2B MARKETING | MONDAY, APRIL 26, 2010 Do You have the Right B2B Marketing and Sales Model?
For example, the business may utilize a direct sales model when a full or hybrid channel model would work better. Or there may be resources such as inside sales (sales development) and the Web that are not being used effectively. . For example, the direct sales model will probably work best for increasing the average transaction size, but it will also be the most expensive on a per-transaction basis. Any conversation about the right marketing and sales model needs to start by acknowledging that there are three major ways to accelerate revenue. . MORE >> -
GREAT B2B MARKETING | THURSDAY, JUNE 3, 2010 Don’t Drop Your Drawers on the Web – by John Leavy
Once the account is created a person can add a Photo, their Religious and Political Views, Education and Work Information along with what Groups they belong to. Organizations should develop a social media privacy policy before letting their employees jump into the “potentially” deep end of the pool. The title “Don’t Drop Your Drawers on the Web” may seem harsh at first; the provoking title is really meant to get your attention. little vigilance is in order. Keep in mind, telling someone or a community of people, your location also lets them know where you are not. . On Facebook. MORE >> -
GREAT B2B MARKETING | TUESDAY, JULY 19, 2011  Marketing Strategy: Too Broad, Too Narrow or Just Right?
One of our Fusion Marketing Partners teammates worked for a company whose small C-level and business development team had dozens of potential deals cooking, not one of them anywhere near the one-yard line. If it worked, the company would have been awash in cash. Getting your marketing strategy just right is critical for B2B marketing success. On the “too broad&# end, lots of B2B companies, desperate for recognition and revenue, try to be everything to everyone. The company’s core position changed with every potential new partner. MORE >> -
GREAT B2B MARKETING | MONDAY, JULY 11, 2011 How to “Engineer” a Marketing Fiasco
Encouraged by their first few orders, the company promotes those engineers or product developers to fill the marketing and sales roles. This seldom works. Here’s the all-too-common scenario: A team of highly skilled engineers rolls out a product that passes beta and actually starts to get some traction (usually through networking with people they already know). Who better to sell the product than the person who built it? Besides, the product is so good, it will sell itself, right? We have seen a few companies luck out and have this scenario come true. Let your engineers design. MORE >> -
GREAT B2B MARKETING | TUESDAY, JULY 19, 2011  Marketing Strategy: Too Broad, Too Narrow or Just Right?
One of our Fusion Marketing Partners teammates worked for a company whose small C-level and business development team had dozens of potential deals cooking, not one of them anywhere near the one-yard line. If it worked, the company would have been awash in cash. Getting your marketing strategy just right is critical for B2B marketing success. On the “too broad&# end, lots of B2B companies, desperate for recognition and revenue, try to be everything to everyone. The company’s core position changed with every potential new partner. Positioned for Success. MORE >>
- Outbound Marketing versus Inbound Marketing by John Leavy GREAT B2B MARKETING | TUESDAY, APRIL 20, 2010
| |
