Cintell

DECEMBER 20, 2019

To produce your most engaging content, you must develop an intimate understanding of your audience. So, you’ve developed buyer personas. If you’ve spent time developing your buyer personas, there’s a good chance that you’ve uncovered interesting facts and preferences about your buyers. They take the guesswork out of marketing.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

JANUARY 27, 2016

Here are 29 fresh ideas for putting your personas to work. Measure the performance of marketing campaigns by persona to understand what’s working for a given segment – and what needs to be adjusted. Surprisingly, only 8.2% For Demand Generation Marketers. For Communications Professionals.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

APRIL 30, 2019

Persona development and monitoring is an accelerating digital practice becoming widely recognized and valuable to better understand the various customer segments in your marketplace. Social networks work well in the first 70% of the journey we referred to earlier. Finding the right customer.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

NOVEMBER 9, 2015

She loves to write and develop content from ideation, development, production, to promotion. I worked on developing our buyer personas and learned a great deal about our buyers. You can’t assume anything in buyer persona development…it’s never what you know that makes the difference. They’re also personal.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

MARCH 10, 2016

You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. Using personas to help product development: Persona-driven product development = 10-20% higher customer satisfaction levels (Pragmatic Marketing).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

FEBRUARY 25, 2015

A surefire way to create personas that don’t work is to do so in a conference room, doors shut, without involving other departments or speaking with real buyers. Serve as a tool that can be referenced easily to help guide the development of relevant marketing programs. When there’s no buy-in. Personas should: .

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100