B2B Memes

JUNE 28, 2010

And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. Building that superstructure involves a lot of work and interaction with the audience. In this view, transparency is not in itself a guarantee of ethical content.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

DECEMBER 1, 2010

has developed software that writes (or, rather, assembles) stories based on statistics from college football and basketball, NASCAR and other sports. The real work in writing posts that people want to read, you may discover, is not finding unique content, but finding your unique perspective, and finding yourself.

Content 100

Content Thought Leadership Statistics Twitter 100

B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. In a recent blog post , he noted a dramatic change in the source of his work. Be an entrepreneur.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

MARCH 19, 2010

Software developer Jake Luciani found that writers who posted on Thursdays had the greatest success in terms of comments, votes, and inbound links. The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). A 2008 study looked at the best times and days to publish content.

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

SEPTEMBER 9, 2010

Similarly, I think they’re wise to match their curated third-party content with original work. Neil’s description of this venture suggests that you’re looking to develop multiple and diverse revenue streams. Hundreds of hours of work goes into building our content sets to ensure that the very best information is sorted and categorized.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

MAY 11, 2011

You may have other topics or ideas that you know you need to address, but it’s hard work. In fact, for me, one of the glories of the blog format is the way it allows readers to go back and follow the development of an idea over time. If you can’t improve on it or extend it, just link to it. You may lack new ideas. Not at all.

Blogger 100

Blogger Communities Examples Relevance 100

B2B Memes

MARCH 11, 2011

They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. You talk about a wide variety of topics on Twitter, including your personal life, your work life, the weather, politics, pop culture, builders’ issues, and a lot more.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

JANUARY 20, 2011

Thinking of social media in terms of control simply doesn’t work. It makes sense to develop a clear brand strategy for social media and share it with all your publishing staff. Perhaps I’m being naive, but I’d rather let leadership in a brand’s social media efforts develop naturally.

Social Media 100

Social Media Media Conference Social Marketing 100

B2B Memes

DECEMBER 8, 2011

What makes his blog so compelling is the fact that he is, in many respects, a typical working journalist sharing his experiences in the exciting but often confusing and disruptive world of new media. And now anyone with access to the internet had more powerful publishing tools than I had in work.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

DECEMBER 12, 2011

Autofocus usually works just fine. But it is yet another development that hands more power to the consumers of journalism by giving them more data. Another is what the Lytro does: squeeze “hundreds of micro lenses into a single device.”. As technological advances go it’s impressive. But to a photographer, it’s not a big deal.

Distribution 100

Distribution Impressions Course Trends 100

B2B Memes

NOVEMBER 30, 2011

What I feared might turn out to be a month of sub-par blog posts ended up at least as good as my average work, and possibly better. Scheduling a time to write is a good idea that rarely works in practice. Repetition is a way of developing those ideas. Perfection is something you work towards. I think so. Take a walk.

Blogger 100

Blogger Rules Twitter Work Management 100

B2B Memes

SEPTEMBER 30, 2011

Eventually, the group decided to develop a project series based on what sponsorships could be sold, not necessarily what has proven popular with readers. To the editor, this was a clear case of sales priorities trumping editorial quality. .”

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100