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Anything Goes Marketing

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

It really works and I come away from the podcast with some better insight into the sales and marketing process. In addition, you don't need a fancy-pants flash developer to engage your audience - you can create the podcast yourself. Interview a few people in your company regarding a new product that was developed.

Web 2.0 100
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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

jocebrown : It's the people and process not the technology that is stalling sophisticated nurturing and scoring - Laura Ramos #EE09 lauraramos : #EE09: Omniture organization looks like: Audience Program Mgmt, Offer Development, Channel Execution, and Marketing Operations supports all. Marketing automation experience will be key.

Eloqua 100
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Landing Page Optimization: Mini Case Study

Anything Goes Marketing

We have developed 3 different variations for the landing page - please review these links (refer to each as 1, 2, or 3) and let me know what you think? Technorati Tags: Landing page optimization, improving conversion rates, PPC campaigns,copy writing that hits a pain point, call to actions work, Happy Thanksgiving Eh.

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So You Think You can be a Blog Consultant?

Anything Goes Marketing

In this article, John Doer explains the RAIN method of selling in which you develop a Rapport with a potential client, find out what their Aspirations and Afflictions are, what Impact your solution will have on their aspirations and afflictions, and finally making them understand the " New Reality " that their business will experience.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

If you have Jimmy from the development team who did a lunch and learn on how he coded a solution that will benefit your clients, get him to write it down and post it on a blog. In a down economy you need to work on further segmenting your campaigns and matching your communications to the right person at the right time.

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How are business blogs making out?

Anything Goes Marketing

Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. Making this consistent (eg: first week of each month) works best as bloggers will know when your next post will come out. If they don't, it won't work. The people who blog have to want to do it.

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Is Your CRM Naked?

Anything Goes Marketing

Ardath Albee has written a great e-book called Why Naked CRM Doesn't Work on how to "dress up" your CRM by providing better tools for sales and an improved process for sales and marketing. You should even see comments from your developers on how a new feature has enhanced a customer's use of your product. Ok, that's a stupid question.

CRM 100