Excelsior Research

DECEMBER 15, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. YouTube Marketing for your business. The Complete Guide on Marketing Strategies for YouTube. A blog that discusses the best YouTube marketing ideas. And YouTube still being the pioneer in online streaming platforms.

Youtube 52

Youtube Planning Business Demand Generation Agencies 52

Content Standard

APRIL 19, 2024

It’s better to fully commit to a few channels where you know your target audiences spend time, and where your brand can consistently develop and post worthwhile content, than to create an account for the sake of it. While marketers spend a lot of time talking about Meta, YouTube is actually the most widely used social media platform.

Paid Content 91

Paid Content Social Media Advertising Channels Brand Identity 91

Webbiquity

SEPTEMBER 6, 2022

It details how to differentiate yourself from your competition and develop a video marketing plan that encourages signups and conversions. Videos encourage user interaction. To further show how effective videos are at generating user engagement, here are a few statistics: The most popular video length is up to two minutes.

Video Marketing 304

Video Marketing Product Generation Lead Scoring 304

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. The top users on Facebook are between ages 25 and 34, and 56% are male. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Navigate the Channel

NOVEMBER 21, 2023

It allows you to widen the net and generate new followers, fans, clicks to your website, etc. You can consider many ways to set up target audiences for your paid social efforts, and the beauty of social media is each of the platforms has vast information about its users.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. As the vitriol ramps up in an election year, will users opt out? “We YouTube is an example of a social platform where consumers are potentially more accepting,” said Gutter. Get MarTech! In your inbox.

Gartner 137

Gartner Advertising Agencies Paid Search Agency Ad Exchange 137

Top Rank Marketing

SEPTEMBER 22, 2023

MarketingCharts OpenAI unveils Dall-E 3, latest version of its text-to-image tool The latest incarnation of OpenAI’s image-generation technology Dall-E 3 features numerous improvements including more accurate image creation — especially when it comes to the inclusion of text — along with several new safeguards against undesirable content, the OpenAI (..)

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Webbiquity

OCTOBER 4, 2022

The “five whys” is famously a technique developed by Taiichi Ohno to ask “Why?” There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market. Sales-generated leads. Web-generated leads. the fundamental concept is sound. Conclusion.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Brightedge

MAY 20, 2021

Generally, as marketers and SEO professionals, when we think about organic search optimization, we tend to think about Google primarily, followed closely by other traditional search engines as the best sources for search traffic and trend data. What can we Learn from YouTube Search Trends? Video is a go-to source for consumers.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. By categorizing subscribers, brands can easily send relatable emails to each type of user. Marketing automation platforms can help with segmenting users based on different criteria.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 billion users each month. With so much content available, how can creators gain a fair share of users’ attention? Think SEO with a twist.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 LinkedIn Live videos appeal to business users on the most popular professional social network.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Martech

FEBRUARY 22, 2024

On the OpenAI community forum, a user got a response written in either Spanish and Ilocano (the Philippines’ third most spoken language) or in Spanish and English. Meanwhile, the image generator of Google’s Gemini began generating images of people where the race was wrong while not being racist imagery.

Marketing AI 89

Marketing AI Marketing Automation Services Word of Mouth CPA 89

Marketing Insider Group

JULY 27, 2021

Advancing computer technology in the 1980s accelerated AR and VR tech developments and by the 90s people could buy VR headsets to use at home or watch sports games on networks using AR to enhance viewing. Users and developers simultaneously waited for the other to “go first.”. AR and VR Content Opportunities.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Top Rank Marketing

AUGUST 4, 2023

It’s been fun to play with these models, and generate a variety of new outputs.” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S. Ars Technica “We are releasing three more foundation models, for music and audio.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Brightedge

APRIL 15, 2024

The world of search is undergoing a massive transformation, driven by the rapid advancements in artificial intelligence (AI) and generative AI models. Like most, I have been closely monitoring these developments and their potential impact on the search landscape.

Marketing AI 52

Marketing AI Brand Identity Branding User-Generated Content 52

ClearVoice

NOVEMBER 11, 2022

Consistent development of meaningful, quality content will help your organization reach and exceed your long-term goals in a sustainable way. Lead generation: The strategies, tactics, and tools associated with locating potential customers and potentially moving them into your marketing funnel. Statista ). Statista ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. 90% of webinar users leverage engagement tools like slide sharing, polling, and passable microphones. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Binary Demand

MARCH 19, 2024

[ps2id id=’overview’ target=”/]Demand generation examples are the secret sauce for creating a buzz around B2B lead generation companies and captivating potential customers. Unlike lead generation, which focuses on quick wins, demand generation takes the scenic route, nurturing relationships for the long haul.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Demand Examples 98

DAGMAR Marketing

MARCH 12, 2024

Unlike AI tools that are designed to scour the web for existing, relevant content and repurpose it to generate a response to user queries. A query refers to a specific request that has been inserted into an AI app by a user. Solution: HubSpot recommends leveraging generative AI. What is Generative AI?

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Additionally, 40% have experienced increased lead generation and sales outcomes due to influencer marketing. Users flock to LinkedIn seeking work opportunities and network growth.

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

Top Rank Marketing

OCTOBER 27, 2023

[Study] Analytics and performance measurement has seen the greatest increase in importance among the key marketing responsibilities of B2B marketers, followed by content development and distribution, with lead generation holding the third spot, according to newly-published survey data of interest to B2B marketers.

Trust Marketing 108

Trust Marketing Marketing Report B2B Marketing B2B 108

Convince & Convert

DECEMBER 13, 2023

Before making a video, consider what the key point or idea will be and develop your piece around it. As you might already be aware, the words you choose to describe your content will impact its performance in terms of views and user engagement — and it can go either way.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Martech

SEPTEMBER 11, 2023

Midjourney portrait plugin, Picsi.AI , that allows users to easily create personalized portraits. ”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity.

Marketing AI 125

Marketing AI Generation Work Management Marketing Management 125

ScanmarQED

FEBRUARY 27, 2024

Tech giants like Google, Apple and Facebook have made significant changes in response to privacy concerns, affecting the way advertisers track and target users across devices and presenting roadblocks for MTA with obtaining complete and accurate consumer journey data. On Thursday, they click on a YouTube ad, but they don’t make a purchase.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Spiralytics

JUNE 11, 2023

The Current State of AI Voice Cloning Just as with chat-based and photo-generating AI, people worldwide are still figuring out how to use clone voice AI tools best. Below is a general overview of how people and businesses use AI voice cloning. One example is Apple’s Personal Voice feature, which the brand previewed in May 2023.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Top Rank Marketing

NOVEMBER 29, 2023

What will search marketing and search engine optimization (SEO) look like in 2024 — as generative AI and other factors continue changing the landscape of one of the primary technologies B2B brands use to be found and to help answer key questions? for users and optimize them for search engines.

SEO 118

SEO Trends Top of Funnel B2B 118

Launch Marketing

MAY 11, 2023

Lead generation comes in many forms, and it can be hard to know where to begin if you are short on time and need a quick boost to your sales pipeline. Here are 3 tried and tested ways to begin generating B2B leads when you need them the most. Google Display or PPC , YouTube Pre-Roll Ads, LinkedIn Ads, Meta Ads and etc.)

Paid Content 118

Paid Content Top of Funnel Webinar Metrics Sales Qualified Leads 118

The Marketing Blender

MARCH 22, 2024

Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. They often listen to podcasts or YouTube videos. Today, it’s popular to use AI to generate content. Paid is often targeted at direct lead generation.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Vidyard

SEPTEMBER 29, 2016

YouTube now has more than 1 billion users and thousands of high-reach content creators to partner with, making the Google-owned social media video platform and network one of the largest sites in the world and a goldmine for socially-savvy digital marketers. Which Types of YouTube Videos are the Most Popular?

Youtube 0

Youtube Video Marketing Viral Marketing User-Generated Content 0

Kevin Indig

MAY 29, 2023

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. Instead, users need to hit a “generate” most of the time (see screenshot below). Generative AI results are much more expensive than classic web results.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Martech

MAY 25, 2022

YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Read next: Google is giving users greater control over what ads they see. Product feeds for a shoppable YouTube experience.

Google 116

Google Lead Ranking Paid Search Agency Planning 116

QuanticMind

MAY 31, 2023

News Feed, Stories, Reels) to expand its map of potential user interest and activity. The goal: to better predict likely user behaviors and deliver more relevant ads while using less personal data (important, given how Meta was affected by Apple’s iOS 14 update). Upfronts and expos and ads, oh my!

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

ClearVoice

JULY 15, 2022

Despite being overtaken by Millennials as the largest generation, Baby Boomers still hold the most buying power. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. Promote videos on YouTube.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Engage with your audience: Respond to comments, engage with other TikTok users, and build a community around your content. You’ve built and run very successful TikTok and YouTube video content that is highly engaging and entertaining.

Campaigns 92

Campaigns Top of Funnel Best Practices Marketing AI 92

illumin

OCTOBER 18, 2023

The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo. The invention and continued development of these apps, devices, and platforms has given consumers a new way to engage with TV shows. By 2000, RealPlayer had 215 million users.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52