Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 102

Twitter Best Practices A/B testing Social Media 102

Martech

JUNE 1, 2022

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. However, having a robust audience development plan can help combat this problem. Audience development is not about volume alone. High-impact audience development strategies.

Multi-Channel 108

Multi-Channel Ad Exchange Work Management Acquisitions 108

Convince & Convert

NOVEMBER 20, 2015

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model. Now, POOF, it’s gone. I’m sure this is true.

Twitter 167

Twitter API Blogger Social Media 167

KoMarketing Associates

MAY 30, 2018

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only see the updates associated with profiles in that list. In past blog posts we have referenced using Twitter lists for both social media and SEO program initiatives.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

Twitter 62

Twitter Brand Identity Branding Social Media 62

Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

Twitter 62

Twitter Brand Identity Branding Social Media 62

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Sprout Social

OCTOBER 8, 2020

The good news is that this is preventable if you set up and enforce a content ideation and development process. Somewhere along the product development process, there was a point where the company checked if the product would solve their current or target customers’ issues. Content development stage. Content ideation stage.

Top of Funnel 143

Top of Funnel Content Lock-In Social Media 143

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. But there’s a good reason for it.

Twitter 103

Twitter Analytics Work Management Marketing Management 103

Biznology

AUGUST 1, 2017

I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. Yes, that’s on me, but it should actually be on Twitter, too. ” That makes me so sad.

Validation 163

Validation Twitter Tools Facebook 163

KoMarketing Associates

SEPTEMBER 5, 2017

Here are seven steps we’ve found in essential for establishing a path to success when developing B2B social media marketing strategies. Brand development – what about awareness building, thought leadership, or relationship building? Publisher relationship development driven through social shares and networking.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

SmartBrief - Marketing

OCTOBER 9, 2023

By comparison, X (the social platform formerly known as Twitter) will have 56.1 The platform was rolled out quickly to take advantage of frustration created by Elon Musk’s (mis)management of the X/Twitter platform. The platform was resurrected after Musk purchased Twitter (now X). million monthly active users.

Twitter 52

Twitter Phishing Domain Privacy 52

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Biznology

JULY 19, 2017

In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. Develop a social selling system that works for your business. The post How to build your social selling system with LinkedIn and Twitter appeared first on Biznology. Thanks to all our sponsors!

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Scoop.it

OCTOBER 1, 2020

There are ways to make the process of populating your social platforms especially twitter without spending too much time developing articles, blog posts, or videos. What are the Benefits of Content Curation on Twitter? How Can You Start Curating Content on Twitter? Two words: Content curation.

Curation 98

Curation Twitter Content Eye-Tracking 98

Heinz Marketing

JANUARY 15, 2022

Learning and Development Lessons from the Pandemic. The pandemic has brought about numerous changes in the way we work and interact within our organizations, and it has also affected the way we develop, deliver, and assess employee training. 5 Reasons Business-to-Business Companies Should Not Ignore Twitter.

Twitter 98

Twitter B2B Thought Leadership Ad Building B2B 98

Valasys

JANUARY 5, 2024

Social media platforms like Twitter have become prevalent and essential for communication and marketing in the digital age. With its 280-character tweets, Twitter provides a unique platform for individuals and businesses to establish a robust online presence. Your tweets should capture attention and provide value to your followers.

Twitter 40

Twitter Practices Best Practices Eye-Tracking 40

Contently

NOVEMBER 14, 2019

They’re on Twitter because everyone says they’re supposed to be there. That’s what makes the R/GA Twitter account worth following on a daily basis. Over the last decade, it’s slowly hit the sweet spot of brands on Twitter: able to poke fun at an industry (and itself) without being too snide, silly, or stupid.

Twitter 118

Twitter Advertising Agencies Paid Search Agency Best Practices 118

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

KoMarketing Associates

AUGUST 30, 2018

Knowing this, marketers need to be able to develop blog content that addresses the interests of their audience while being backed by effective SEO strategy. In short, they need to develop more targeted and data-driven blog topics. When developing blog topic ideas, these insights can come in handy in a couple of different ways.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

Pam Didner

MARCH 4, 2022

It impacts how you approach marketing, career development, and management communications. The legendary CEO of Intel, Andy Grove, was asked if and how a company should help employees’ career development. I often talk about the importance of “strategic thinking” as an essential skill of any modern marketer.

Planning 85

Planning Demand Generation Agencies Webinar Metrics Paid Search Agency 85

InsightSquared

OCTOBER 24, 2017

To help you stay up-to-date on the latest sales intelligence, sales operations and sales leadership discussions happening during the conference, we curated a list of seven influencers you should follow on Twitter, and included their speaking sessions. . Passionate about all things related to phone, web and social prospecting.

Twitter 159

Twitter SMB Curation Advertising Agencies 159

KoMarketing Associates

APRIL 30, 2019

If your organization is producing great material but not seeing an uptick in customer loyalty or a boost in sales, you could benefit from B2B buyer persona development. Use this data to inform your persona development. Hopefully you found this post useful as you embark on your buyer persona development journey.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

GreenRope

FEBRUARY 25, 2020

CoolerChat - Twitter Chats. Digital Marketing guru and Twitter chat connoisseur, Bernie Fussenegger, led us through a wonderfully engaging discussion on how brands can leverage Twitter chats to drive digital marketing success. As a marketer, how do you leverage Twitter live chats to grow your brand?

Twitter 52

Twitter Peer-to-peer Thought Leadership Communities 52

SmartBug Media

APRIL 10, 2020

What does this mean for developers already familiar with and building projects on the HubSpot CMS platform ? Let's dive into the five things HubSpot developers need to learn in order to adapt to the new CMS Hub: 1. Let's dive into the five things HubSpot developers need to learn in order to adapt to the new CMS Hub: 1.

CMS Development 90

CMS Development Industry CMS Hubspot API 90

Search Engine Journal

MAY 4, 2021

Twitter furthers its plans toward developing subscription offerings with the acquisition of Scroll, a service that removes ads from news sites for a monthly fee. The post Twitter Acquires Scroll With Plans to Launch a Subscription Offering appeared first on Search Engine Journal.

Twitter 73

Twitter Acquisitions Ads Service 73

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Adobe Experience Cloud Blog

AUGUST 31, 2017

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base.

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

Stevens & Tate

JUNE 10, 2021

To do that, you need to develop a strong brand. Brand development is the ongoing process of creating and maintaining that brand identity. With that in mind, the following are steps you should take to develop your brand: 1. Develop your unique selling proposition to help your brand stand out in a crowded field.

Brand Identity 69

Brand Identity Branding Buyer Personas Differentiation 69

PureB2B

MAY 30, 2022

Lead development and management are becoming more popular in B2B marketing and sales, and the reason is clear. Companies can use their lead development system to carefully evaluate interaction results to enhance customer experience and funnel conversions. Lead development is both transformative and disruptive.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Effectiveness 48

Biznology

APRIL 20, 2017

If your Twitter following is larger than your Facebook connections, then start with Twitter posts encouraging customers to view valuable information on your business’s blog. The post How to use customer data to develop marketing insights appeared first on Biznology. Use social media to ask questions and take polls.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Sprout Social

JULY 28, 2020

As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone. With listening data, marketers can keep a pulse on the latest developments in their area like recent store closures and concerns shoppers have about in-person shopping.

Social Marketing 131

Social Marketing Marketing & Strategy Marketing Strategy Planning 131

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter.

Twitter 77

Twitter Eye-Tracking Keywords Work Management 77

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Pam Didner

OCTOBER 22, 2022

To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. I’ll cover the ins and outs of what they are, as well as some tips and tricks for developing them in a DIY format. To get started, identify whom you will market to.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Optinmonster

APRIL 20, 2021

A Twitter feed is the best way to accomplish that because it automatically fetches your tweets and displays them across your site. This keeps visitors engaged for longer and gets more visibility for your Twitter channel. Why Add a Twitter Feed To Your Website? Plus, adding a Twitter feed to your site has so many benefits.

Twitter 59

Twitter Display Social Media Custom Publishing 59