Sprout Social

JULY 28, 2020

And it’s not just operations and logistics teams that need to prepare—your business’ social team also needs to have a plan in place for reopening. Throughout quarantine, social gave brands a direct line to their customers. As customers navigate this new normal, shoppers will continue to reach out on social with questions and concerns.

Social Marketing 132

Social Marketing Marketing & Strategy Marketing Strategy Planning 132

Sprout Social

JULY 6, 2020

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. consumers say it’s important for brands to take a stand on social and political issues. Brands need to go beyond a one-time statement about diversity on social media.

Social Media 145

Social Media Paid Search Agency Marketing & Strategy Media 145

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. What is a social media policy for employees?

Social Media 146

Social Media Media Guidelines Privacy 146

EveryoneSocial

AUGUST 6, 2019

I don’t need to tell how important your company’s brand is, but it’s imperative to develop a recognizable voice and tone. . But a great way to create a brand that stands out — as well as helps your company build a strategy and make brand improvements — is through the use of social media. . Ready to dive in?

Social Media 68

Social Media Brand Identity Branding Media 68

Launch Marketing

SEPTEMBER 12, 2018

Unless you’ve been hiding under a rock for the last two decades, you’ve probably heard a thing or two about social media platforms. Social media has transformed the way we communicate with friends and family and interact as a society. Consider the following five steps to build your social media strategy: 1.

Social Media 63

Social Media Practices Media Marketing & Strategy 63

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Hinge Marketing

APRIL 14, 2016

When social media first burst onto the scene many years ago, it was impossible to predict the effect it would have on marketing. Even though social media as a marketing tool is now old hat, many B2B firms struggle to implement an effective strategy. 6 Tips for Creating a B2B Social Media Strategy. 3 – Promote your content.

Social Media 49

Social Media Media Marketing & Strategy B2B 49

Trade Press Services Newsletter

MARCH 7, 2024

A published book enables authors to be seen as thought leaders in their fields, which can help grow their client base, expand their social media following, and create greater awareness of their products and/or brands through multiple media outlets. The outcome, however, can transform your business and thought leadership.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Computer Market Research

JUNE 11, 2014

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. Listening to Channel Partners. Provide Training.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Tony Zambito

JANUARY 30, 2011

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    I can tell you that audience development is serious business and at the very essence of survival for arts and culture organizations. . 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 308

Social Media Social Marketing Planning Tips 308

Marketing Insider Group

MAY 15, 2023

By understanding what makes your specific products or services unique, you can better develop a strategy that communicates and connects with your target audience. Here are some key aspects you need to identify to develop an effect B2B digital marketing strategy : Demographics. Social Media. Buyer Personas.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Emplifi

APRIL 12, 2019

The number of social media users reached 3.916 billion worldwide in 2018 based on the Global Digital Report 2018. Individuals are using social media to share their experiences with products and brands, and shoppers are increasingly turning to other user’s social media to make purchasing decisions.

Social Media 78

Social Media Media Brand Identity Branding 78

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 303

Social Media Work Management Marketing Management Media 303

Hubspot

JULY 23, 2020

In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook. We did this to determine if this would be an opportunity for social growth and a benefit to our social audience. We know that today’s Facebook user behavior is shifting.

Facebook 82

Facebook Hubspot Communities Marketing Proposals 82

Webbiquity

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. Through social listening. In fact, almost 61% of businesses currently have a social listening system. Monitor brand mentions. Track customer sentiment.

Customer Satisfaction 147

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 147

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Webbiquity

MARCH 26, 2024

The book’s authors developed—over their years of experience—a formula not only for writing successful newsletters (plus local editions like Axios Twin Cities ) but one that could be applied to any type of communication. But it’s not just about writing.

Newsletter 168

Newsletter Blogger PR Paper 168

Hinge Marketing

OCTOBER 16, 2013

Yet social media isn’t always as comfortable a domain for engineers, software developers and other techies who truly have a lot to say and share. Today it’s all about ROI and is, rightly so, a topic many in technology services are still grappling with in relation to social media investment.

Social Media 48

Social Media Work Management Marketing Management Social Marketing 48

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. However, social media also presents many risks.

Social Media 363

Social Media Media Guidelines PR 363

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Here are 5 hacks you can use to boost your company’s organic social media reach. There are different best practices for every social media platform. Develop a Social Media Strategy.

Social Media 326

Social Media Organization Media B2B 326

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Getting SEO right requires a combination of technical practices, on-page SEO , strong content development ( don’t rely on ChatGPT ), and link development.

eCommerce 290

eCommerce Social Media Tactics B2B Marketing 290

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. The development of AI has led to the creation of numerous applications, including chatbots, virtual personal assistants (e.g.,

Marketing AI 117

Marketing AI Lead Ranking Work Management Lead Scoring 117

Optinmonster

APRIL 12, 2024

In other words, you will never see a case study, if properly developed, that’s vague or general. While it is possible to mess up a case study, a properly developed one will always meet target customers where they are. Case Studies Provide Social Proof In this technology age, customers have become more demanding in terms of proof.

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

illumin

MARCH 19, 2024

Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. The social media giant’s long-term goal is to develop technology to detect and label all AI-created content on its platform internally. Until these markings are mandatory, the social media giant is on its own.

Generation 110

Generation Classified Ads User-Generated Content Content 110

Marketri

APRIL 4, 2024

Here are other positions that will be needed: Marketing technologist Marketing analyst Content marketer Creative director Graphic designer Web developer SEO specialist Paid media specialist Social media marketer Right now, you may be thinking that your tactician can perform many of the things that the specialized positions above do.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Social Media 106

Social Media Ideal Customer Profiles Media Customer Satisfaction 106

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership? Define your goals and KPIs.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Navigate the Channel

NOVEMBER 6, 2023

Establishing a brand can sometimes be accomplished in just months…but in many cases, an effective brand can take years to develop. Use social media to promote your content No matter how much amazing content you publish on your website—it won’t do you any good if no one can find it.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 99

Social Media Work Management Marketing Management Media 99

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Crafted Agency

NOVEMBER 5, 2014

Social media and social networking have become integral to B2B digital marketing and lead generation. If your business wants to utilize these dynamic marketing channels in your online marketing blueprint but are uncertain where or how to begin, learning how to design a social media marketing

Social Media 48

Social Media Social Marketing B2B Marketing Marketing & Strategy 48

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Raising awareness about rare conditions and the unique challenges that individuals face is crucial for developing effective therapies and treatments. Life sciences leaders are taking note, recognizing the need to incorporate health consumers’ perspectives when it comes to product and therapy development. Download the free guide 1.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137