How Marketers Can Help Reps Use Sales Content Effectively
Marketing Interactions
OCTOBER 8, 2020
What gives a solid content marketing strategy the props to be thought of as more of a product development workflow than a one-off campaign is that it doesn’t end. Sample messaging for email or voicemail in the case the rep is using the content as outreach to gain a conversation. As your products evolve, your content must keep pace.
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