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Top 6 Social Media Marketing Tools for Small Businesses

TrustRadius Marketing

54% of social media browsers use social media to research products. From the same base post, you can write a shorter caption for the Twitter post or remove Instagram hashtags from the Facebook version. You’ll find analytics for Twitter and Pinterest, but you won’t be able to monitor your inboxes across platforms.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

We’ll talk below about how developing a solid content curation strategy will optimize your work and drive thought leadership. Research Users Preferred Platform and Channels Identifying your target audience is just the start, but getting your content to them is a whole different ball game.

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10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Photo credit: DIY Marketers.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

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How B2B Marketers Benefit From Social Media?

Valasys

The researchers led a recent survey of about 115 marketing experts from the B2B domain and numbered out that 79% of B2B brands valued social media as the supreme active marketing network. Employing social media profiles to develop exposure and create industry reliance will lead the right users to a specific brand website.

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Content curation for communication teams: your guide for external audiences

Scoop.it

Because we know that your job is to keep an eye on dozens of processes at all times: Developing your key company messages. They help you develop a system—a central place—that works for you and streamlines your efforts to communicate the right messages to the right people. Twitter user’s feed. Feed from a Twitter list.