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3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. Increased Developer Productivity. Download Now.

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Mix Up Offer Content to Keep Nurturing Prospects Engaged

The Point

MARCH 3, 2010

In a recent article (member access only), Marketing Sherpa offers up some intriguing research into how prospective tech buyers view email offer content, and how those views can differ dramatically from common assumptions held by marketers. Competitive comparisons (73%) also scored highly in the buyer research. * In a word: no.

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3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

Mix Up Offer Content to Keep Nurturing Prospects Engaged

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