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Should B2B Companies Invest in Content Marketing Tools?

Launch Marketing

Research and Discovery Tools. Feedly – RSS feeds are still one of the best ways to monitor your industry for news and content. Feedly is a news aggregator application that has emerged as one of the best ways to subscribe to RSS feeds. TwitterTwitter is also a social channel that can be used to promote content.

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Science Behind the Sales: How B2B Lead Generation Companies Work

Binary Demand

The entire organized working of lead generation companies is broken down into the following segments: Developing a Strategy B2B lead generation companies initiate by collaborating closely with their clients to develop a comprehensive strategy tailored to their specific needs and goals.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

We’ll talk below about how developing a solid content curation strategy will optimize your work and drive thought leadership. Research Users Preferred Platform and Channels Identifying your target audience is just the start, but getting your content to them is a whole different ball game.

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7 Social Selling Tools Your Team Should Utilize This Year

EveryoneSocial

With just a few clicks, users can post industry news, company updates, and user-generated content to social networks like Facebook, Twitter, and LinkedIn. You can monitor conversations about your brand or industry by linking up RSS feeds, keywords, and Twitter accounts. Brandwatch.

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Top 6 Social Media Marketing Tools for Small Businesses

TrustRadius Marketing

54% of social media browsers use social media to research products. From the same base post, you can write a shorter caption for the Twitter post or remove Instagram hashtags from the Facebook version. You’ll find analytics for Twitter and Pinterest, but you won’t be able to monitor your inboxes across platforms.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

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10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think.

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