KoMarketing Associates

JANUARY 22, 2015

The next step is in having a short list of resources that can be considered “go to locations” for research, third party perspective, and references in content development. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Twitter Lists / Saved Hashtag Searches.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

DECEMBER 1, 2015

Developing a Voice in a Community. Developing an authoritative “voice” in the community can be a challenge, but there are certainly ways to expedite the process and become a trusted source of your own. It’s also critical to develop a distinctive tone when launching a program. However, this is certainly easier said than done.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

JULY 24, 2013

My colleague Jim Schakenbach and I have had a few conversations in the past on how marketers need to adapt more of a journalistic mindset to the way they approach content development. As I wrote in a recent column for Search Engine Watch, the content marketing process includes: A Method for Research & Information Aggregation.

SEO 120

SEO Peer-to-peer Ethics B2B 120