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Should B2B Companies Invest in Content Marketing Tools?

Launch Marketing

Below is a list of resources that can help you create more effective content and cut down on the time it takes to create and promote it. Research and Discovery Tools. Feedly – RSS feeds are still one of the best ways to monitor your industry for news and content. The tools below are examples that can help you with this step.

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7 Social Selling Tools Your Team Should Utilize This Year

EveryoneSocial

Sales and marketing can also use the platform to monitor what website content or resources a lead is most interested in. With just a few clicks, users can post industry news, company updates, and user-generated content to social networks like Facebook, Twitter, and LinkedIn. Brandwatch.

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

We use a combination of resources for enabling our content marketing schedule internally and across client programs. The next step is in having a short list of resources that can be considered “go to locations” for research, third party perspective, and references in content development. List Management.

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How to Become an SEO Expert, According to HubSpot’s SEO Team

Hubspot

And he’s developed a reputation of being HubSpot’s own version of Rand Fishkin. Most SEO professionals today have one of those and develop the other,” Becker says. “My I taught myself how to do keyword research and competitive analysis as an editor for HubSpot's Sales Blog. Today, though, SEO is his central focus.

SEO 101
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Three customer insights for your marketing plan

Savanta

Identifying segments on this basis leads to a much better ROI – marcomms resonate, propositions have greater appeal and new products see higher demand (read more on B2B market segmentation research here ). If resources and budgets allow, here are three more I’d add: What’s it like being a customer? How are we performing?

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Content Curation for SEO: How To Make It Work

Scoop.it

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can it be developed for SEO purposes? The example above shows just how powerful content curation can be.

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How B2B Marketers Benefit From Social Media?

Valasys

The researchers led a recent survey of about 115 marketing experts from the B2B domain and numbered out that 79% of B2B brands valued social media as the supreme active marketing network. Though brand marketers avail the freedom to post ads based on resources and price of ads differ by objectives and social platform.