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How Segmentation Serves as Your Strategic North Star for Growth | What’s Your Edge?

Vision Edge Marketing

There are many merits to segmentation, these three are the most notable: Improving Customer-Centricity: By understanding the distinct needs and preferences of each segment, companies can tailor their Marketing, Sales, Product, and Customer Success efforts to engage and better serve their prospective and existing customers.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working. Market Development : Entering new markets or reaching new customer segments. Customer feedback plays a pivotal role in the development of these new offerings.

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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

This means that your digital presence is essential to educating prospects and securing conversions. By understanding what makes your specific products or services unique, you can better develop a strategy that communicates and connects with your target audience. Know your decision maker to develop a message that resonates.

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. These kinds of relationships require an ongoing dedication to industry best practices and developing professional standards.

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Decipher the Ecosystem Map to Unlock Growth Possibilities | What’s Your Edge?

Vision Edge Marketing

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors. Choose a corner and steadily work out methodically from that corner. Assemble the puzzle.

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies. His work can be seen in tech brands including Intel and Texas Instruments and categories like banks and insurance companies. About the Author Allen Weiss, Ph.D.,

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How to Build a Modern Conversational Growth Strategy

Marketing Insider Group

Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any given moment. No, but it can be. Let’s discuss.