Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Longer content rules. Conclusion.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Excellent products and services that deliver much more than expected, worth the price.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. R&D produces new products. Measurement. Competitiveness.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results. Defining a product-led growth target audience.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Download our B2B Product Launch Toolkit! and note the theme of the content.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product.

Product 133

Product B2B FAQ Verticals 133

WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. A white paper can set the agenda for a purchase decision by convincing the reader that the areas where your product is better than its competition are the most important to consider.

Paper 120

Paper Purchase Sales Cycle Copywriting 120

Martech

MARCH 31, 2023

That’s why as martech professionals, we need to develop our skills and knowledge constantly. Take advantage of opportunities to develop interpersonal skills. Professional development doesn’t have to be expensive and time-consuming. That’s why they hire and run talent development teams for that purpose.

Work Management 102

Work Management Marketing Management Training Vendors 102

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? What will be worth their time? Choose a Theme. Identify A Voice.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Launch Marketing

JULY 6, 2022

As software as a service (SaaS) solutions grow in popularity, so does the number of competitive solutions, which means taking new developments to market in an impactful way is more critical than ever. Here are four tactics for developing an effective SaaS go-to-market strategy. Identify The Target Audience.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Act-On

NOVEMBER 15, 2023

The customer has decided to leverage marketing automation, but with so many potential solutions, they read case studies, white papers, and other resources to narrow down potential solutions. But first, they want to test potential solutions, so they schedule product demos. Finally, the customer is ready to make a decision.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Which content should be free?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Sales Engine

MAY 19, 2016

This is a primary role for content marketing programs in the B2B space, especially when an outside sales force is being deployed to sell a complex product or service. This can take several forms: Web pages viewed. if a sales rep can see what pages on their site the prospect has viewed, they can get an idea of what they might be looking for.

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Here are key examples: Website visits: Consistent visits to specific product pages or resource sections signal deeper engagement.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

ClearVoice

DECEMBER 5, 2022

This means you need an effective content production strategy. Content production has multiple steps, from planning and creation to execution and distribution. You can make many mistakes in content production if you do not know who you are speaking to. Do you have a budget for your content production? Let’s dive in.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Full Circle Insights

SEPTEMBER 30, 2022

Of course, there are lots of resources that can help walk you through the common steps necessary to develop your ABM strategy, but beyond the “do x, y, and z” outlines, there are also the “been there, done that, please don’t make the same mistakes we did” tips that can help make your implementation strategy smoother. . ABM is a long game. .

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Tips 52

Marketing Insider Group

FEBRUARY 3, 2021

Since they don’t need to branch out into design, backend development, or anything else, they can bring a wealth of expertise to bear on creating world-class content for their clients. With an agency, it’s easier to rapidly scale your content production: Without an agency, scaling up can go painfully slow.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

JULY 21, 2020

And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). With today’s tech-driven world, then, marketers must look for developments that are possible — and promise huge impact.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Ebooks & White Papers. Ebooks and white papers are some of the most popular forms of exclusive B2B content because they focus on statistics, outcomes, and concrete strategies. White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Navigate the Channel

NOVEMBER 9, 2023

On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. Develop a measurement metric Having an effective measurement metric for your public relations strategy in place is a vital step in determining its success. What are white papers and ebooks good for?

Public Relations 65

Public Relations Social Media Paper FAQ 65

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. that content development is the top priority of most marketers—edging out brand differentiation.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Navigate the Channel

JUNE 17, 2022

Service, product pages, case studies, white papers, demos, trials, and similar pages are in the consideration stage. Types of content generally fall into these categories: blog post, product/service, broader category page, landing page, or video. Wrap Up: Develop an Effective SEO Strategy Around the Buyer’s Journey.

SEO 65

SEO Effectiveness Marketing & Strategy Buyer's Journey 65

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. At our agency , we’ve developed and executed a wide range of MDF-funded programs for dozens of tech clients. Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Biznology

JANUARY 26, 2018

By “the diagram” I mean the one that’s probably on Slide 9 of the sales deck or Page 6 of a white paper. Diagrams of solution architectures, processes, even the vision behind a strategy, make a great starting point for developing a video. That became our job. The result is shown here.

Video Marketing 185

Video Marketing Business Storytelling Paper 185

Marketing Insider Group

APRIL 19, 2021

Your engineers and even some founders are innovators and developers, but sometimes they’ve immersed themselves in geek-speak for so long that they have a tough time explaining the need for your solution in a way other people will easily understand. Explaining what their products and expertise can do for those customers.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Valasys

JULY 15, 2020

Content development strategy involves end to end content creation for a website. ” Your content strategy framework transcends to more than just creating conventional forms of content to the use of white papers, e-books, and newsletters, for branding and advertising purposes. Know Your Customers. Goal Setting.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

SmartBug Media

APRIL 24, 2023

Have you ever stopped to think that Kleenex is actually a brand and not a product? The product itself is more broadly called facial tissue, yet many Americans opt to say Kleenex. This is a perfect example of a company building such strong brand awareness that its name is synonymous with the product it sells.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Webbiquity

JANUARY 19, 2023

B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Health IT Resources. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Biznology

JUNE 23, 2021

Much lower production costs. But it’s also true that the video formats most marketers are comfortable with today — product-centric explainers, webinars, demos, tutorials — aren’t intended for a “personalized, educational customer experience.”. Greater flexibility to attend multiple sessions. Little or no T&E expense.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Webbiquity

MARCH 7, 2023

But it takes the right mix of factors to build productive, lasting client-consultant relationships. But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. But as noted above, no one can be good at everything.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

ClickDimensions

SEPTEMBER 14, 2021

This will also make it easier to connect with other departments within your company and take note of upcoming product and service offerings or any other notable events. You can accomplish this by creating thought leadership content such as white papers and eBooks. Happy Marketing!

Inbound Marketing 52

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 52

Marketing Insider Group

OCTOBER 20, 2020

Webinars are lead generation tools that provide free, valuable information that will demonstrate why your audience needs to invest in your services or products. If you’re looking to leverage your thought leadership, drive engagement, and increase brand awareness, you’ll want to develop a marketing strategy that gets the most out of the event.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Content Standard

AUGUST 12, 2021

While this content usually doesn’t promote products or services, it brings value to the brand by establishing industry expertise and topic ownership, elevating brand awareness, building a stronger brand reputation, and deepening brand affinity. Developing that content is an ongoing effort.

Thought Leadership 139

Thought Leadership Differentiation Paper Lead Scoring 139