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Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Use the criteria below to guide the decision within your marketing environment. Time and workload demands.

SME 120
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Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Use the criteria below to guide the decision within your marketing environment. Time and workload demands.

SME 120
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White Papers: Refresh or Write Fresh?

WriteSpark

Promotes a product or service that will continue to be sold by your company. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe. Was written more than a year ago.

Paper 120
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White Papers: Refresh or Write Fresh?

WriteSpark

Promotes a product or service that will continue to be sold by your company. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe. Was written more than a year ago.

Paper 120
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Why You Still Need PDFs for Content Marketing

WriteSpark

Last month I was on the website of a major technology company, looking for basic information about a product. I entered the product name into the search field and the first page of links to come up were all related to developer's notes. Not exactly what I was looking for.

Paper 120
article thumbnail

Why You Still Need PDFs for Content Marketing

WriteSpark

Last month I was on the website of a major technology company, looking for basic information about a product. I entered the product name into the search field and the first page of links to come up were all related to developer''s notes. Not exactly what I was looking for.

article thumbnail

White Papers: Refresh or Write Fresh?

WriteSpark

Promotes a major product or service that will continue to be sold by your company. For some products or marketing situations, your renewal cycle may have an even shorter timeframe. Updated product details, new case studies etc. are readily available or can be quickly found or developed. Was written more than a year ago.

Paper 120