How to Approach Demand Gen in Challenging Times
The Point
MARCH 18, 2020
Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Provide (as many are) free versions of your product, or premium features, or extended licenses. But don’t communicate even a HINT of “things are bad, our service/product/solution can help.”
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