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The Effective Marketer

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How to Build a Content Development Plan for Your Site

The Effective Marketer

This often happens when a firm fails to make a long-term content development plan a component of its new site launch. The consequences of haphazard content development are quite serious: Interested prospects can’t find what they are looking for, so they click off the site. Subcategory of Products: FAQs. Long-term Focus.

Planning 100
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the productivity paradox: short term or long term effect?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Productivity Paradox: Short Term or Long Term Effect? So, in the end, if you are only a bit more productive can you claim an overall big productivity improvement?

Product 100
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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

We, marketers, are concerned with the buyer ( we want to influence the purchase ) while other departments like Development and Product Management will want to focus on the person actually using the product (a User Persona). 10 Rules for Buyer Persona Development: [link].

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The Blogger’s Guide to Online Marketing

The Effective Marketer

ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. So many products, selling from a dollar to over $100, seem to focus on just one thing: starting a blog. Organize and plan products. Now you want to see it actually DO something for you.

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marketing action plans

The Effective Marketer

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc.

Planning 100
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Your Content Focus: Narrow vs Wide

The Effective Marketer

Some want to go after additional industries so that the message can be spread out and the company name (or product) can become known elsewhere. If you have a relatively short sales cycle, then developing content focused on driving leads down the marketing funnel to help close deals might be the best bet.

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. How about product people?