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Marketing Interactions

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Misconceptions About B2B Buyer Personas

Marketing Interactions

It could be—with buyer personas built to uncover true insights about attitudes, perspectives, change management, and thought processes of the people who buy and use your products and solutions. Their personas are not developed to be actionable. Lots of talking—mostly listening—goes into persona development. This does two things.

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How Marketers Can Help Reps Use Sales Content Effectively

Marketing Interactions

Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by media that you create and publish. Just as your products continue to be viable year after year, so should your content that relates to them.

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Use B2B Buyer Personas to Gain Consensus on Objectives

Marketing Interactions

ETAs are a proprietary model developed by Gartner that assesses the psychographics that drive how and when organizations make technology decisions. For Product leaders it may mean speeding up release cycles to get new features/versions in market faster. So, let’s take growth as the overall company mandate.

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What Happens When B2B Buyers Start Using ChatGPT?

Marketing Interactions

The marketing world has glommed onto the technology as if it will save them from drowning in mediocre, irrelevant content without the need to develop the skills to write their way out. He also shared the experience of he and his team’s use of the tool while considering a buying decision for a productivity tool. They need our help.

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Use Questions as Your Framework for B2B Buyer Enablement

Marketing Interactions

From marketing to product to sales to customer success to UX designers, and more. Ask them to include the role of the person, industry, company, the related problem, and product along with the question. Put the problem, your product that solves it, and persona at the top and then create a chart as follows: Question Buyer Asks.

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Create B2B Buyer Personas that Inform Content Marketing Strategy

Marketing Interactions

Successful content marketing requires more than just a commitment to creating content—it requires a developed, planned strategy. An in-depth buyer persona will: Describe their perspective on your product based on what they want to achieve. 4 Steps to Developing a Buyer Persona. What’s on the road map for the product and why?

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B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Marketing Interactions

Develop a Clear Customer Engagement Strategy. This is your opportunity to ensure that you’ve developed customer experiences that result in happy and productive customers. Buying a new product or solution is about change management. Implementing the product is one thing, driving user adoption is quite another.