Kaon

JULY 26, 2017

And, we are all trying to deliver a consistent, updated product and brand story to our sales teams around the country and the world frequently and in real time. Is it too spontaneous and risky to develop a standalone AR application? Yet, they are not sure how to best incorporate AR into their customer engagement strategy.

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Kaon

MARCH 23, 2018

“We produce extremely compelling 3D AR product tours and 3D AR immersive scenes – built on ARCore – that are developed to assist B2B companies in truly communicating their competitive value differentiation. Experience the Waters Corporation 3D Product Catalog in augmented reality on an ARCore supported Android device: [link].

Press 150

Press Lead Ranking B2B Sales Google 150

Kaon

NOVEMBER 6, 2018

Augmented and virtual reality allows products to be displayed within 3D environment. Ciena’s sales teams were focused on selling a singular product and needed a way to show its partners its entire vertical landscape of solutions. Users can view and walk around products from any angle, take a photo with a product, and interact with it.

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Kaon

AUGUST 23, 2017

Gavin presented a VR demonstration using Google Daydream and an AR demonstration of Kaon’s 3D product models , as well as Kaon’s story of how we started and how we got into this business of creating engaging, interactive stories around our customers’ products. Colin was impressed.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Kaon

AUGUST 16, 2017

It allows companies to interact with fully-scaled 3D AR product models in their customers’ physical space – such as an office, oil rig, data center or laboratory – offering 360-degree rotation animation capability. Kaon AR works on all Tango-enabled devices and personalizes the B2B marketing and sales experience.

Press 133

Press B2B Lead Ranking Trade Show 133

Kaon

MARCH 21, 2017

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas.

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

FEBRUARY 7, 2017

This is particularly true of companies that provide complex solutions and products, in a wide variety of industries. The more complex the solutions and products, the more difficult it is to explain (particularly just with words) how the customer’s world will be different and better. The marketing challenge of a new generation.

B2B Marketing 100

B2B Marketing Lead Ranking B2B B2B Sales 100

Kaon

FEBRUARY 15, 2017

B2B marketers can look towards a new kind of immersive technology: augmented reality (AR) to help deliver their stories and demonstrate the outcomes of their products and solution s. In true AR, the product is scaled correctly so that the digital object fits perfectly into the physical space.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

MARCH 26, 2019

It’s a pervasive challenge for enterprises to convey their complex products and solution messaging to a variety of customers within their buying ecosystems.”. Chief Executive talked with Finn about the challenges of using a newer concept to market and sell products, how he recruits tech talent and more.

Business 202

Business Trade Show Differentiation Deliverability 202

Kaon

MAY 8, 2017

Award categories included social media, product launch, mobile app/interactive, website, and many others. Kaon Interactive had developed the applications for 3 of the winners on the list. GE won for best interactive mobile application, Becton Dickinson won for best trade show, and Bio-Rad won for best product launch.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Kaon

JANUARY 9, 2017

As fast as companies are developing these apps, they are also noticing a quick decline in usage. Here are three things marketers should think about when developing their mobile app road map: You are never done. In the analog world, many individual events, campaigns, deliverables, and assets can be developed and deployed independently.

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

AUGUST 15, 2018

Almost every AR or VR experience will, in the long term, become a “feature” of how customers experience products and solutions when they are in the consideration (buying) phase and, to a large extent, in the implementation, deployment, and support part of a solution’s lifecycle. What’s driving Kaon’s growth ?

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

Kaon

JULY 31, 2015

The combination of increasing global competition, demands for shorter product development life cycles, more complex purchasing environments, and a changing dynamic in buying behaviors has resulted in an imperative to change the way that prospects and customers access information. Gavin Finn is president and CEO of Maynard, Md.-based

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Kaon

JUNE 26, 2019

Carl Radosevich, Head of Corporate Planning, Manager of Product & Business Intelligence at PHC Biomedical (formally Panasonic Healthcare). From Product Sellers to Interactive Storytellers. The application also includes several interactive stories that walk users through some of Cisco’s more complex, ethereal service products.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

JULY 11, 2019

After establishing its message of “Why Milliseconds Matter,” the Kaon Interactive and CenturyLink team began developing the award-winning, visually engaging, virtual reality experience that would effectively convey this critical message with two goals in mind.

Trade Show 124

Trade Show Effectiveness B2B Advertising Agencies 124

Kaon

OCTOBER 21, 2015

SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. Read on to learn how this virtual version engaged prospects better and, essentially, simplified a complex product. THE CUSTOMER.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

OCTOBER 11, 2017

Just check out our teaser video of our clients’ products in 3D augmented reality on an Apple iPhone with iOS 11. Google also developed a mobile VR platform, which it calls “Daydream.” Developers will be able to use ARKit to provide applications that include AR, running on standard Apple smartphones and tablets.

Mobile Marketing 100

Mobile Marketing Viral Marketing Lead Ranking B2B Sales 100

Kaon

JULY 6, 2016

When the status quo is being challenged, individuals and companies develop a heightened sense of awareness of how things are (or might be) changing, and they are less able to feel confident in their plans. To better understand the impact, let’s quickly identify some of the primary sentiments of populations in many markets. Uncertainty.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Kaon

JULY 27, 2015

Because of the powerful impact of marketing on multiple dimensions of corporate profitability and growth, C-suite leaders are developing broader expectations regarding how their internal organizations must collaborate with marketers. He is responsible for the company’s strategic, financial, product and customer relationship strategies.

High Quality Lead 100

High Quality Lead Deliverability Thought Leadership CMO 100

Kaon

MARCH 12, 2019

Although the platforms on which we deploy and the technologies we use to create engaging customer experiences are constantly changing, a big part of our business is essentially unchanged in the last 20 years: making real-time, photo-realistic, 3D models of our customers’ products. How could they benefit from your product suite?

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Kaon

AUGUST 2, 2017

The phenomenon is so typical, that Gartner developed a methodology to represent where each new promising technology is in the “hype cycle.” A couple of examples can illustrate the innovative impact of AR and VR in marketing: 3D AR showing how a new product will fit into a customer’s environment.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Kaon

DECEMBER 26, 2017

He wrote about how enterprise companies use augmented reality and virtual reality to engage prospects and customers and to better show complex products and solution stories. #3: How do you develop the best mobile application to achieve your organization’s sales goals? We can help.

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Kaon

MARCH 24, 2016

Connecting with customers is no longer about the product, nor is it sufficient to rely on a sales relationship or the company’s marketing communications and messaging. The most effective strategy for building loyalty in your customer base is to develop a relationship that’s based on engagement, and optimizes each customer interaction.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

NOVEMBER 3, 2016

This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will utilize technology to gain a competitive advantage, increase sales productivity and drive effective customer experiences. Alan Cordial – Senior VP of Account Development at MC2.

Marketing Management 100

Marketing Management Digital Transformation CMO Interactive Marketing 100

Kaon

NOVEMBER 20, 2018

While AR can be used spontaneously and anywhere from your Kaon-developed application, it helps to consider your environment and do a little pre-AR setup to ensure the best experience. Click here to download the AR Best Practices Fact Sheet. View the AR Best Practices video demonstration.

Practices 113

Practices Best Practices Video Marketing Tips 113

Kaon

OCTOBER 6, 2015

This type of information can be leveraged not only by marketing, but also in other areas such as customer service and product development. With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight.

Analytics 100

Analytics Correlation B2B Sales Tagging 100

Kaon

MAY 17, 2016

Two companies were honored as “Rising Stars”, who are in the early stage of development and have clearly demonstrated the validity of their business. After the presentations, the judges chose four winners in the “Profit” category and two in the “Non-Profit” category.

Interactive Marketing 113

Interactive Marketing Class Validation B2B Sales 113

Kaon

NOVEMBER 23, 2015

a product launch, or website redesign, or trade show) to a continuous process both of brand development as well as purchase enablement. In fact, digital platforms are completely changing the way marketers must think of their world and their work. The business model of marketing has changed from being event-driven (e.g.

Deliverability 100

Deliverability Trade Show Business Storytelling 100

Kaon

SEPTEMBER 23, 2015

Develop a community of customer advocates to help tell your story for you. Customers are key in your BOFU (bottom of the funnel) for referrals, references, case studies, product reviews, and social media responses. Look where your buyers are creating conversations on forums. Your customers are your biggest advocates. Check us out !

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Kaon

MAY 26, 2020

Developed by Kaon Interactive, the Ricoh Print Solutions Application uses trailblazing 3D product tours and interactive selling tools to communicate solution value, saving the company an average of $1.2M Ricoh Print Solutions: Communicator Award of Excellence, Integrated Campaign, B2B. per year in trade show shipping costs.

Interactive Marketing 29

Interactive Marketing Creativity Advertising Agencies Trade Show 29

Kaon

MARCH 3, 2020

This means their investments in interactive customer engagement solutions developed for MWC were designed to transcend the event, and, so, they are immediately available and useful to their global marketing, sales, and channel teams everywhere.

Marketing Budget 40

Marketing Budget Trade Show Mobile Marketing Digital Transformation 40

Kaon

MAY 21, 2020

Using interactive applications, like those developed by Kaon Interactive for its customers, bring back that engagement and memorability to virtual meetings and events while everyone is working remotely.

Features 29

Features Video Marketing Storytelling Press 29

Kaon

NOVEMBER 9, 2017

It’s unthinkable to imagine an Apple Store salesperson who isn’t up-to-date on the company’s newest products. What type of images should be associated with the brand and the company’s products/services. For companies that rely on branding to help sell their goods or services, this problem can cut even deeper.

Guidelines 43

Guidelines Work Management Marketing Management Software 43

Kaon

OCTOBER 4, 2019

When an organization decides to develop an interactive sales and marketing application, these challenges are often undiscovered and unnamed, thus resulting in a costly process (of time and money) that has to be incurred at a later date when these needs are realized.

Interactive Marketing 138

Interactive Marketing B2B Sales B2B Marketing Paid Search Agency 138

Kaon

MARCH 12, 2020

What insightful marketers recently have learned is that just looking at clicks and time-on-page is not sufficient to develop an understanding of the user’s intent, and neither are these kinds of declarative metrics reliable indications or predictors of future behavior. They click through the search link and end up on a product page.

Marketing Analytics Tools 205

Marketing Analytics Tools Lead Ranking Distribution Analytics 205

Kaon

OCTOBER 21, 2020

Michael Guillemette | Applications Software Developer. Michael joined the Kaon application development team at the beginning of the year. My favorite part about the culture at Kaon is the incredible support that exudes from all parts of the organization, from management to the production team and beyond.

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162

Kaon

MARCH 25, 2020

As a result, most virtual collaboration providers are offering increased levels of support to current and potential customers, as well as best practices for holding virtual meetings and conferences that are as productive and engaging as in-person. IBM recently announced that its annual Think! Local Events.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113