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Hive9

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The Foundation of a Successful Agile Marketing Team: Centralization

Hive9

To begin with, agile marketing is generally defined as “a project management approach originating in product development that has been applied to marketing,” as explained by Bruce Brien, Hive9 ’s chief strategy officer, during a recent webinar conducted in partnership with NewsCred and hosted by Demand Gen Report.

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Build a Foundation of Planning

Hive9

As marketers, a big part of the job is “doing” – e.g. coming up with creative ideas, creating content, and developing marketing campaigns. When you spend your days doing, you feel productive. You feel like you’re accomplishing something. And you are, but getting things done shouldn’t be all that your job’s about.

Planning 100
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Why Spreadsheets Still Aren't Great for Marketing Management

Hive9

Investing in and learning the nuances of an unfamiliar product can be intimidating, especially when there’s a learning curve. Developed to manipulate numbers, they’re a powerful, effective tool for individuals and smaller businesses that don’t have a ton of moving parts to keep track of.