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Everything Technology Marketing

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Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

Developing the measurable objectives 6. In keeping with the Boy Scout’s Motto, “Be Prepared,” this step prepares you to anticipate how competitors and prospective customers might react so you can anticipate potential adjustments and develop contingency strategies. These steps involve: 1. Leveraging an ecosystem map 2.

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Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

With this information your organization can develop a targeted retention strategy, cross-selling and/or up-selling programs, and leverage the desired communication channels in order to improve the lifetime value of customers. Clean data is imperative to develop valid actionable insight that will improve marketing effectiveness.

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven product development, sales, marketing, and operations. The benefits of segmentation are substantial.

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A Simple B2B Marketing Framework

Everything Technology Marketing

Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management.

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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. B2B buyers are more sophisticated than ever.

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A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?

Everything Technology Marketing

This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors.

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5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

No wonder you get a culture clash between marketing, often focused on activities without clear link to the bottom line, and sales determined to make quota by selling product. Contrast this with your sales organization - typically the most measured and performance oriented part of the company.

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