Digital B2B Marketing

AUGUST 28, 2012

If you are looking for another article that lists search, social media, persona development or lead management, this is not it. You must understand and appreciate the importance of finance, sales, talent management, supply chain, product development and more to the business.

B2B Marketing 100

B2B Marketing B2B Best Practices Marketing Management 100

Digital B2B Marketing

OCTOBER 4, 2012

Clearly Identify Your Objectives For example, your overall objective might be increasing revenue or marketshare for a certain product or solution group. Develop Your Marketing Plan Once you have identified the marketing objective in Step 2 (not the overall business objective) develop your marketing plan.

Marketing Management 100

Marketing Management Planning Sales Qualified Leads B2B Marketing 100

Digital B2B Marketing

APRIL 13, 2011

One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. More importantly, unless you are @charliesheen , developing an audience takes time. As a marketer, this may not seem all that new at first — you have a marketing database already, right?

Social Media 100

Social Media Media Impressions Social Marketing 100

Digital B2B Marketing

MARCH 19, 2012

Content Development Resources. Rallying an organization accustomed to producing product information sheets, webcasts and white papers around creating content that is optimized for search, easy to consume, timely and worth sharing is a difficult organizational change. The New Inbound Marketing Content Requirements.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Webcast 100

Digital B2B Marketing

MAY 24, 2012

Don’t Stretch The Truth Your product really does that? Today, case studies, award submissions and product information are ripe with claims that stretch the truth to the breaking point. Productivity you have lost is lost for good. Your client really saw those results because of your services? Unfortunately, probably not.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B Thought Leadership B2B 100

Digital B2B Marketing

OCTOBER 29, 2013

I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. They didn’t just notice it or remember it, but nearly half of potential buyers that watch a video actually bought a product because of it! Turn Stats Upside Down. Put Stats Back in Context.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

MARCH 15, 2012

Content Is at the Core Content strategy and development is core to inbound marketing. Without great content strategy and development, your inbound marketing program is not sustainable. This is what modern inbound marketing looks like: Source: b2bdigital.net via Eric on Pinterest 1. Your content is what makes finding you valuable.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

JUNE 28, 2011

As companies develop social media plans and programs, anticipating the ways social media will deliver ROI is a challenge few have addressed. What is the return on people talking about your brand and product between each other? This should be a call to ensure you measure your social media activities, and to measure them correctly.

Media 100

Media Social Media ROI Media Plans 100

Digital B2B Marketing

JUNE 30, 2011

Without high doses of nutrients pushing extreme levels of growth or supplemental potassium adding bulk without nutritional value, the resulting product is more valuable. It is an engaged audience, not one with artificial bulk developed with Like campaigns or using tools like TweetAdder. Organic Leaves the Soil In Better Condition.

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

APRIL 2, 2013

Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies). Develop an attribution approach that assigns credit for leads to marketing they likely saw (for instance, using cookie data to see if they potentially saw a banner, known as viewthrough).

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Digital B2B Marketing

AUGUST 23, 2012

B2B Marketing Personas B2B marketers use personas to develop a better understanding of their audience. You expect decision makers to attend your webcast or view your product demo when your persona indicates they rely on the recommendation of their team for more technical aspects of the evaluation.

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Leads 100

Digital B2B Marketing

NOVEMBER 6, 2012

Perceptions are created by experience with your products, service and people, through what other people say about you (even competitors) and through your own marketing. It is time for marketers to get back to developing a marketing strategy and creating demand instead of capturing contacts. Of course you do. This is about your brand.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Digital B2B Marketing

JULY 14, 2011

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Accept the product development lead’s invitation to join the technology review meeting. Just like Choose Your Own Adventure books include big (ten year old) decisions, the choices you provide must be significantly different. To use Choose Your Own Adventure language, the choices might be: Take a customer to dinner; or.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

FEBRUARY 27, 2013

You have been asked to develop a campaign to establish your company as a thought leader and become one of the leading voices within your industry. Your focus needs to align with your audience’s focus and priority, not just your product and offering. Develop Social Profiles. Develop Original Research. Identify Jamie.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

MARCH 21, 2011

Here are Chris’s three key points: Connect ideas to offerings: tell a story that extends from vision to implementation Use ideas to attract and nurture leads Train salespeople to use and talk about ideas For many well-intentioned marketers, the missing link is product. Are marketing, sales and product aligned?

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 15, 2011

Today, ecommerce marketers are frequently guilty, with products briefly considered and rejected stalking you to every corner of the web. Unfortunately brand marketers often follow their lead, looking to develop followings on Twitter with mass follow tactics or drive traffic using low value comments and links back to their own sites.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

MARCH 4, 2011

To keep you informed of important technology products, services and business opportunities, Ziff Davis Enterprise would like to occasionally send you valuable information via email from our business partners. Of those, its mostly design and development. Here is an excerpt from the email. Views expressed are my own.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

JANUARY 17, 2012

As more companies focus on developing and producing quality content, the overall quality of content will improve and the expectations of content will increase. In content marketing, your competitors are not just product competitors. You are sunsetting a product and dictating to your clients that they need to upgrade.

Mobile Advertising 100

Mobile Advertising Content Work Management Mobile Marketing 100