Crimson Marketing

JULY 10, 2014

“The secret to increasing profit margins is to harness big data to find the best price at the product—not category—level, rather than drown in the numbers flood.” ” Every product or service offered by your company has an optimal price the buyer will pay. Marketing Technology Product Marketing'

Pricing 100

Pricing Price Marketing Management Paid Search Agency 100

Crimson Marketing

FEBRUARY 17, 2015

Using well-developed CAC and LTV values together not only greatly increases the efficacy of your demand generation efforts, but it also unlocks valuable insights into product development, targeting, segmentation, retention, operations and service. Buyer Bias: Not all customers are created equal. Greg shares his formula. .

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

MAY 15, 2015

Keep your ear to the ground: Listening to customer perceptions offers benefits in the areas of retention, marketing messaging and even the product development roadmap. The post Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands appeared first on.

CMO 100

CMO Gartner Brand Identity Branding 100

Crimson Marketing

MAY 28, 2013

2) Taking a leadership position in application development leads to gaining greater influence and involvement in strategic plans and initiatives. . 5) Use cloud architectures and rapid application development to make IT more strategic in scope now. The main focus areas moving forward need to be cost and efficiency metrics.

Resource Management 100

Resource Management Marketing Management Planning Efficiency 100

Crimson Marketing

APRIL 7, 2015

Keith Eadie, CMO of video advertising optimization platform TubeMogul, joins Moneyball for Marketing to discuss this and other remarkable B2B marketing technology developments changing the way brands influence buyers. Keith Eadie is the CMO at TubeMogul and oversees corporate, digital and product marketing.

CMO 100

CMO Advertising Agencies Paid Search Agency Ad Exchange 100

Crimson Marketing

AUGUST 27, 2014

Highlights include: Who, What, Why—and How: Sanjay explains how usage data reveals marketing intelligence about who buyers are, what they actually do with the product, why that is important to them, and perhaps most importantly—how CMOs need to influence product development to better serve buyers.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

SEPTEMBER 30, 2014

Creating an effective marketing system for technology products requires a combination of the strategic and the tactical, the creative and the data-driven. David explains how Pluribus uses these tools to strategically and efficiently develop its potential customer base. Marketing Technology Podcasts'

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Crimson Marketing

AUGUST 13, 2014

Here are a few of the lessons shared: Bust the Bubble: How to determine which opportunities in your sales pipeline have a greater propensity to close, and develop game charts of the winning moves to break through the sales bubble.

Network Marketing 100

Network Marketing CMO Enterprise Management Analytics 100

Crimson Marketing

JULY 2, 2014

Scott Brinker, CTO of Ion Interactive, shares his insights on the flowering of this ecosystem, the interaction of major and minor developers and how technology marketing organizations are keeping up with rapid advances. Scott prescribes a philosophy for determining where to start.

Tools 100

Tools Top of Funnel Digital Marketing Funnels Sales Qualified Leads 100

Crimson Marketing

JUNE 10, 2014

Marketing a product or service has largely been an art form—develop a creative idea, and promote it through available media. However, in the increasingly quantitative marketing atmosphere, marketing has become as. Marketing Technology Podcasts'

CMO 100

CMO Creativity Promotion Marketing 100

Crimson Marketing

AUGUST 26, 2013

Having a content strategy isn’t just about developing good content. Production – How do you make it easy to produce? Pillar #2: Production. The trick is to get that content out of their heads; that is called “Production.” Production is the second pillar of your content strategy. Pillar #3: Repurposing.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

OCTOBER 29, 2014

Topics include: Paid, Owned and Earned Media: Mark defines clearly these oft-heard marketing channels, explains the ways that earned and paid audience outreach can be amplified, and provides a few real world product marketing examples.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

AUGUST 17, 2015

The question of solving the particularly challenging task of scaling up a global marketing organization made of multiple product lines, countries and account strategies is largely performed by trial and error marketing tactics by marketers with minimal foundation or understanding of marketing technology (martech).

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

MARCH 25, 2015

What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well. Isabelle Guis is the Chief Marketing & Strategy Officer at Egnyte, overseeing all global marketing as well as product and go-to-market strategies.

CMO 100

CMO Analytics ROI Marketing & Strategy 100

Crimson Marketing

NOVEMBER 10, 2015

The paradigm shift, says Gilad de Vries, VP of Strategy, Products and Business Intelligence for content discovery platform Outbrain, is from “push” to “pull” marketing. Gilad de Vries leads corporate development and products for Outbrain. Together, this is radically altering the go to market strategy required of brands.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Crimson Marketing

JUNE 16, 2015

It can be easy for marketers to forget that products are designed to solve buyers’ problems, not just make money for sellers. In her current role Whitney runs Box’s global marketing organization overseeing all product marketing, CIO relations, customer acquisition, analyst relations, and communication programs.

Sales Management 100

Sales Management Top of Funnel Planning Marketing Funnels 100

Crimson Marketing

JULY 29, 2015

Early Innings: “I think we are still at the…early innings…of marketing analytics”, says Russ, “There’s some great packages out there and I think folks are still developing the automation and the analytics.” In this role Russ is responsible for the global brand, demand, digital product, and field marketing initiatives of the company. .

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

JULY 29, 2015

Early Innings: “I think we are still at the…early innings…of marketing analytics”, says Russ, “There’s some great packages out there and I think folks are still developing the automation and the analytics.” In this role Russ is responsible for the global brand, demand, digital product, and field marketing initiatives of the company. .

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

JUNE 4, 2013

It’s imperative to develop a new marketing and channel strategy as well. . 1) Clue in to the new reality: Take the focus away from a product sale, and hone in on your customer’s needs. . Proper vertical messaging is a lot more than incorporating niche terms into your sales collateral and website landing pages.

Verticals 100

Verticals Advertising Agencies Landing Pages Advertising Channels 100

Crimson Marketing

MAY 1, 2015

B2B marketing technology is developing rapidly. Industry-specific groups and forums make it easier than ever to connect to people from the same sector, and discuss product recommendations and customer experiences. Let’s explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

APRIL 14, 2015

What new products should we develop? .” Analytics come into play when data needs to be used to answer business questions: Which new markets should we pursue? How can we best acquire new customers? Which existing markets and customers should we grow? Which channels create the greatest response rate?

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

DECEMBER 3, 2013

To establish a strong relationship with your channel partners you need to not only provide them with good products/services to sell, but be easy to work with. ” It’s your job to make sure your partners remain effective resellers of your products/services. What do you do now? It’s Not All About the Gold.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management CRM 100

Crimson Marketing

OCTOBER 6, 2014

CMOs need to start viewing the CIO as “a strategic partner who is crucial to developing and executing marketing strategy.” ” “Companies that are more data driven are 5 percent more productive and 6 percent more profitable than other companies.

CMO 100

CMO Advertising Agencies Budget Programs Transparency 100

Crimson Marketing

OCTOBER 27, 2014

In this post, we’ll explore a few of these benefits, along with the seven essential components to becoming or developing a Visible Expert. Sixty-six percent of the participants in our study also stimulate major business development within their organizations. Develop a Strategy for your Visible Expert Brand. How do they do it?

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

SEPTEMBER 24, 2014

They are: Digital Discovery: Nicolas says the phenomenon of “discovering products you didn’t know you wanted” is amplified through digital marketing channels. Having a digital media strategy that includes connecting back to them on Facebook enables the existing relationship to develop and endure.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

SEPTEMBER 18, 2014

The epidemic misalignment between Marketing and Sales can be solved, Peter professes, by developing marketing solutions focused on accounts rather than individuals. At Demandbase, Peter is responsible for overall marketing strategy and execution, including product, corporate and field marketing. .

DemandBase 100

DemandBase CMO Marketing Management B2B Sales 100

Crimson Marketing

JUNE 7, 2013

Make sure your demand generation efforts are aimed at an audience that has a deep need for your product. You may generate semi-qualified leads from people who have a minimal need for your product, and who are happy to talk to your sales reps, but that doesn’t solve any problems of the sales organization.

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

Crimson Marketing

DECEMBER 12, 2014

Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Marketers can also send out campaigns on the same day they were developed. The short answer is: no.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

AUGUST 4, 2015

They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

SEPTEMBER 4, 2014

This enables campaigns to be developed not only more quickly and efficiently, but also results in them being infused with robust marketing intelligence. Information Agility: Bennett shares how marketing technology, like SurveyMonkey, empowers marketers to test and obtain feedback on multiple creative ideas, instead of just one or two.

Marketing Management 100

Marketing Management Comparison Customer Surveys Paid Search Agency 100

Crimson Marketing

DECEMBER 11, 2014

” Marketing’s biggest challenge is determining the best media source to promote a product or service. They develop econometric models by looking at the distribution of the whole advertising budget. Indeed, the analytics themselves will identify the smart choices.”

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

MAY 18, 2015

In doing so, you’ll build trust and develop a relationship that could eventually lead to a sale. Buyers will be more likely to engage with you if they feel comfortable with you and see that you have spent the time to get to know the kind of problems they deal with on a daily basis, not that you are simply pushing them to buy your product.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

APRIL 23, 2015

ITSMA’s Senior VP of Research and Thought Leadership, Julie Schwartz highlighted five areas B2B marketers need to hone in on when interviewing clients for persona development: What triggered the need for the company’s product or service, which helps identify who is a good candidate for the solution; Identifying what the buyer is looking to accomplish, (..)

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

NOVEMBER 18, 2013

Find “a managing editor with the skills and experience to develop your strategy and manage your content creation and delivery.” What works for one company, product offering, etc may not work for another. Build a community. Your content team goes beyond your internal marketing department. Experimentation is key.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

APRIL 29, 2013

Your product might become one ingredient of a full course solution meal. My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

JUNE 26, 2015

Developing a documented target marketing strategy for content is key to ensuring you stay timely and relevant in front of your buyers. “Creating a content map will help you align your brand and product stories with your buyer’s stages, the questions your prospects ask and their content needs and preferences.”

Buyer Personas 100

Buyer Personas Top of Funnel B2B Work Management 100

Crimson Marketing

JUNE 17, 2015

One of the biggest issue to content efficiency is production: More than nine in 10 marketers cited meeting task deadlines as the most inefficient area of their content marketing efforts. 90% saw content production increase. 90% of #B2B marketers saw production increase by using a #contentmarketing platform Click To Tweet. .”

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100