Cintell

FEBRUARY 9, 2016

With this research, we developed a framework for buyer persona optimization to help marketers like you benchmark your persona strategy. They make personas fully accessible across all lines of business, and use them as a mandatory part of the planning process, new offer launches, sales conversations, and campaign development.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

NOVEMBER 11, 2015

Tony Zambito advises that Best-in-Class organizations use buyer research to solve otherwise perplexing mysteries, remove the bias in subjective internal opinions, and remove the agenda surrounding buyer persona development. My [your category of products] is easy to use. Here are 15 questions to ask in your next persona interview.

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

FEBRUARY 25, 2015

Personas should be made available throughout the business, referenced quickly and easily to guide the direction of marketing, sales, and product decisions. Serve as a tool that can be referenced easily to help guide the development of relevant marketing programs. When they are not updated. Personas should: .

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

FEBRUARY 24, 2016

Julie Carey, Director of Product Marketing at ShapeUp. Julie is Director of Product Marketing at ShapeUp, a workplace wellbeing platform. The development of personas can apply to more than just marketing content and storytelling. Unless you’re completely leading a market, pursue developing a few that matter to start.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

MARCH 20, 2015

Understand the difference between a well-developed, well-researched persona, and a sketch. Read more about what comprises a well-developed persona in the Intelligent Guide to Buyer Personas we created with Ardath. Read more on this topic from Tony, “Why Should We Use Third-Party Qualitative Research for Buyer Persona Development?”.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

OCTOBER 23, 2017

Of course, you have a general idea of who you’re trying to sell your products to, but do you truly understand these people? There are likely many different subsets within your overall audience who have unique needs and buy your product for various reasons. Therefore, it’s critical to develop thorough buyer personas.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

DECEMBER 19, 2018

We come to the table with best practices for demand generation, funnel optimization, and content development, but moving forward without buyer persona insights is a constant uphill battle. Fully operationalized personas allow customer-centric orgs to: Build products that solve real problems.

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120