Scouring the social networks for mentions of your company and products. At minimum, you should be prepared to devote these resources to your social media program: A leader: someone who is responsible and accountable for results, and for developing all of the creative inputs. Social media objectives can be “hard” – things like driving people from your social media pages to landing pages where they can buy products or download white papers. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? This is a daily activity. MORE >>

Developing Visual and Video Content. Creating engaging images and video delivers customers tremendous value for product research, education, training, installations, troubleshooting … the list goes on and on. Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about. If you have any doubts about the trend, consider this data from the Cisco® Visual Networking Index : Global mobile data traffic grew 2.3-fold in 2011. Advertising. MORE >>

Nobody cares about your product. Nobody cares about your product. If you want to turn social media folks into purchasers then you need to focus on their experience with your brand, not the product or services your offering.”. If you’re a tech company, use social media to determine your next product offering. Zappos.com isn’t selling products,” Walters says, “It’s selling experience.” Develop Content Beyond your Product. Create community not product marketing and you’ll see sales roll in. What’s the magic pill you ask? It’s easy. MORE >>

Talk to anyone in sales or business development; you don’t always talk to customers or business associates about work. You can use it for marketing or customer service or to source ideas from the community on how to improve your product. When people complain, oftentimes they may have a suggestion for a better way of improving your product or service. B2B has many of the same concerns that B2C might have – you want to have good branding, you want to hire good people, you want to be able to innovate on your products and social media is ideal for all of these use cases. MORE >>

B2B Marketers will not suddenly stop talking about their products Why? It is much easier to repurpose old existing marketing collateral than it is to invest in content strategy , buyer personas , and developing a team’s skills. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Marketing Predictions: Six Things That Won’t Happen In 2011 December 14th, 2010 | By Jeremy Victor Predictions. Predictions. Sign up. MORE >>