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B2B Memes

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Commodity Content, Demand Media, and Quality

B2B Memes

Yes, there are unique and exciting developments to cover in any B2B industry, but most B2B media are built on a platform of commodity content. This is not a new development. Early in my career I was the editor of an industrial product tabloid magazine.

Demand 100
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Worried That Journalist Robots Will Replace You? Say “I”

B2B Memes

Both Lohr’s article and a more recent series by Farhad Manjoo in Slate , “ Will Robots Steal Your Job ,” examine the efforts of IT startups to develop software that performs skilled, creative work such as writing. You can already see this direction developing in the field.

Startups 100
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A Lesson from Demand Media: Embrace Your Commodity Content

B2B Memes

The brilliance of the Demand Media model is that it understands that commodity content is best produced by mass-production methods. Such content takes many forms, including parboiled press releases, buyers guide listings, rewritten product sheets, and even the dreaded advertorial. It answers legitimate questions and serves real needs.

Demand 100
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The Coming Content Marketing-Publishing Continuum

B2B Memes

Now let’s suppose that as this trend develops among traditional publishers, a reverse trend takes root among content marketers. On the other is pure content marketing, where the money is entirely in sales of products and services. As Gordon pointed out, this is not a new trend.

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Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

There’s nothing new about needing to comprehend the means of your production in order to perfect your message. As an analog example, consider how easily in the traditional print world you can lose control of your editorial content if you don’t understand at least the basics of what your art director and your production manager do.

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Your Content May Be a Commodity, But You’re Not

B2B Memes

Earlier this week, for instance, Bob Scheier wrote about a company that has automated content production: “StatSheet of Durham, N.C. has developed software that writes (or, rather, assembles) stories based on statistics from college football and basketball, NASCAR and other sports.

Content 100
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Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

Neil’s description of this venture suggests that you’re looking to develop multiple and diverse revenue streams. We can see many future ways of expanding the product offerings over time. They know the world has changed but it is often a difficult and time-consuming process to adjust. Is that a significant part of the strategy?

Media 100