B2B Marketing Traction

DECEMBER 12, 2014

” It makes sense – you love your product, why wouldn’t everyone else? The ad he intended was a diagram of the product and its features. It all started because an assertive salesperson who needed to make their quota made a sales call to an inventor who wanted to believe his product would sell like hotcakes.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a great product or service. But your buyers are first and foremost human , and the way they buy consumer products has changed. Buyers have developed different expectations as consumers. They also buy because they feel good about the company that manufactures or supplies a product or service. They want stories.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

APRIL 23, 2015

But don’t let a web developer or SEO vendor sell you a bill of goods as a solution. Your web developer can change your site to recognize the device a visitor is using and adjust the display accordingly. Your developer can just change to a responsive template. Here’s what you need to know.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

JULY 20, 2012

Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? I work with small- to mid-size businesses for whom cost makes a difference and productivity is key. What happens when that developer goes away?

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Your web developer doesn’t choose the right technology for your website. You have bad content on your website.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

NOVEMBER 18, 2015

The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. And, Pinterest users (pinners) are using it for their business projects, pinning information about solutions and products for the project. My answer to my client?

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

SEPTEMBER 18, 2015

One had a product development niche that was reflected in its branding and social media content. Some of its products were more innovative than most in the industry and focused on a particular trend in the product space. What are the qualities that make them choose your product or service over the competition?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

APRIL 30, 2014

Customers want to feel valued when they are in their buying process as well as when they use a product or service. They want to feel that they have a partnership with product and service providers – that they matter. It’s really the relationship with the customers that matters today.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

SEPTEMBER 21, 2012

More startup businesses are adopting a model of outsourcing certain business functions such as marketing, finance and development. Validate your product or service concept through research and analysis. Create a strategic plan for marketing your product or service. Manage the initial branding process.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

APRIL 9, 2012

In developing your blogging voice, follow some blogs you like and make note of the “voice” they use. I think that most people plan what they will write about when they start their blog, but they develop their voice as they get into it. It’s not easy to define or develop your blogging voice. All of the above?

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

MAY 1, 2015

I just heard in a presentation by Business Development Consultant Brad Grob that trusted advisors who challenge their clients perform better than advisors who merely deliver their product and maintain the relationship.). The insights should challenge you to change your strategies, tactics and/or attitudes. (

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 18, 2011

I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.” Now , when the product idea is just a seedling in your brain and soul.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

JULY 1, 2015

Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. At a software company where I was Director of Marketing, our President allowed a Customer Service Rep to develop (in his spare time) a handheld device that would allow our users to more easily enter data into our system.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

OCTOBER 21, 2011

Define the Problem – your whitepaper should include a detailed description of a problem your product/service solves and perhaps the history of how and why the problem developed. Still no mention of your product.). What Generic Solutions are Available? What is an option now? What is Your Solution?

Buzz 100

Buzz Statistics Research Tactics 100

B2B Marketing Traction

OCTOBER 8, 2012

For specialized tasks, such as website and marketing video development, you may outsource, unless the volume of work is so great it warrants an employee. The scope of your marketing activity will depends upon your budget (how much “gas” can you buy to fuel marketing?),

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

MARCH 18, 2013

Use Twitter to link to your press releases, new product information, or events. At New Incite, we’ve developed a very cost-effective and practical approach. Go through each traditional marketing activity you have and brainstorm on how you can extend each activity with social media. Track results.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

MAY 22, 2012

Now that you’ve attracted qualified prospects to your brand, company, website, product or services, what do you do if they are not quite ready to buy now ? Develop your B2B buyer personas. The answer – engage them, the middle step in the inbound marketing process of attract – engage – convert.

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

FEBRUARY 1, 2013

There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. 3 Marketing Personalities You Need to Manage. Myopic Marketer. Marketing Micromanager.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

OCTOBER 15, 2010

Include trusted vendors, top distributors and sales people (if you can successfully sell a product or service, you quickly learn the business strengths, weaknesses, opportunities and threats), board members, consultants and employees at all levels. Then get the people in the room face-to-face to discuss the feedback.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

NOVEMBER 23, 2010

Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense. They follow their trusted colleagues and friends and take note of the products and services their friends like. The Internet created the long tail of demand, and we as marketers thank our lucky stars.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

OCTOBER 28, 2014

Sometimes competitive analyses turn up intelligence about products and services that a business cannot develop due to patents, lack of resources or logistics. Knowing this you can work to compete on the same keywords or variations of the words and phrases that can give you a competitive advantage.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 16, 2012

Do they research products and services they want to buy on social media? Contact Jennifer Beever at New Incite for help in developing your SMART social media marketing plan. Attainable. Marketers need to ask if it is possible to attain results from social media marketing. Again, are your audiences on social media? Do they engage there?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

NOVEMBER 8, 2012

Branding Exercises – Create a secret Pinterest board for branding “brainstorming” when creating a new brand for a new company or new product launch, or when doing a re-branding project for an “old brand.”

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 18, 2009

Here are ways to make sure your marketing brainstorming is fun and productive. Invite others who deal with your customers, including customer service, product development, sales, distributors and possibly suppliers or strategic alliance partners. One of the most fun aspects of marketing planning can be brainstorming.

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Don’t get me wrong – organic search engine tactics are still valid, but online conversations and content about your products and services that drive traffic to your website really get the attention of the search engines today. Because Social Media Optimization is the new Search Engine Optimization.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

FEBRUARY 5, 2013

I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. The Forbes article, 10 Steps For Successfully Launching A New Product Or Service , has ten great suggestions for what to do.

Product 100

Product Social Media Advertising Agencies Planning 100

B2B Marketing Traction

DECEMBER 13, 2012

You can talk, post messages, add new web pages to sell your products and services and how great you are, but stories are more telling than selling. Watch developments in this area. How do you do it? Why is it important? How do your customers or clients benefit? What results are they getting? Be transparent and add value.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

MAY 21, 2014

Understanding your audience, how to leverage your services and products, and how to execute content are key factors. If you’ve chosen the right audiences, they want and need your products or services. I recommend creating a strategic plan and schedule for execution. Know your audience.

Planning 100

Planning Content Marketing Content Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 23, 2011

There are two major developments for B2B marketers I’m thankful for. They will take advantage of the long-tail of demand , which allows them to get found online for even the most obscure products and services very cost-effectively. Citizen Marketing and Social Media. Measuring Marketing Results is More Accurate.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100