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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

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Einstein 1 Brings It All Together The AI Cloud is the result of nearly a decade of development and acquisitions by Salesforce (RelateIQ, PredictionIO, Metamind, and Bonobo, just to name a few). Thus, tackling enablement is both adds value and clearly enhances productivity.

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3 Tips for Marketers Developing Training Materials

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Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. If you have a good time during the development process, it will translate during the training.

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Why Employee Development is Important

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When was the last time, if ever, you had a clear direction for career development with defined goals? One of the recurring themes in studies that I’ve reviewed recently is how important employee development ranks in overall job satisfaction and engagement. Now isn’t that an idea worth exploring? References: [link].

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3 Mistakes to Avoid When Developing a Demand Generation Strategy

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Developing a comprehensive Demand Generation Strategy is not a simple task. The three biggest mistakes a company can make in the development of their strategy are some of the most fundamental. Product-centric planning-. Contrary to what you might want to believe, your demand generation program isn’t about your company.

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3 Things to Think About Before You Develop a Vertical Marketing Strategy

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I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Now add in the complexity of developing content to five plus buying stakeholders that is specific to their industry. Such is the case with many other roles.

Verticals 100
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Three Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Now add in the complexity of developing content to five plus buying stakeholders that is specific to their industry. Such is the case with many other roles.

Verticals 100
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What Does Drift’s Re-Positioning as a “Buyer Engagement Platform” Mean for New and Existing Users?

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What does this repositioning mean, and what are some of the product developments Drift is delivering to support this repositioning? Drift’s new product innovations fall into three, distinct new feature sets: Site Concierge creates a new type of self-service environment.