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Socialize your videos for business development


It feels forced, message-y, and sales-y; kind of like commercials on TV. H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. On-demand product demonstration videos. Brighten up your product sheet PDFs with testimonials. Video Content for Business Development is Just a Video. Video blogs.

5 Best Productivity Tips to Maximize Sales Development Reps' Time

Sales Prospecting Perspectives

As sales development reps, our time is precious. It is essential that we manage our time in the most productive and efficient way possible in order to hit our goals, stay organized, and keep our clients happy. Planning out your day as a sales development representative is a must, especially if you are working on multiple projects. Lay out your day; have a plan.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing.  A recognition of the growing importance of digital content marketing to overall marketing strategies today.  For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. Investing in audience development remains a key goal for many B2B CMOs. 

How to Develop an Effective Naming Architecture

CMO Essentials

At its core, a naming architecture is employed to simplify and ease navigation of a product portfolio via clear and concise names. Organizations most frequently need to develop a naming architecture when they are newly formed or have merged with another organization and need to clearly present a new or combined set of capabilities and offerings. Portfolio modeling. Naming frameworks.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. There will be more companies developing SLAs between sales and. Developed, optimized and.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. 2.) Provide thought leadership in support of business development initiatives. These posts can often be used in reference, before or after business development discussions. 4.) Final Thoughts.

Spring 2016 Product Release Highlights


This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

3 Mistakes to Avoid When Developing a Demand Generation Strategy


Developing a comprehensive Demand Generation Strategy is not a simple task.  The three biggest mistakes a company can make in the development of their strategy are some of the most fundamental. Taking a product-centric approach, failing to conduct due diligence via deep buyer research, and planning in departmental silos can all derail the success of a program.

How long should your online business video production be?


But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. There will be more companies developing SLAs between sales and. Developed, optimized and.

Are Pessimists More Productive Than Optimists?


There’s no arguing that positive thinking is a key to productivity. With a multitude of studies backing positive thinking as a key to being productive, is the converse true? As it turns out, according to new research, pessimists might actually be more productive than their colleagues. Productivity Professional Development Daily SyndicationW.O.O.P

AG Salesworks Launches Sales Development Certification Program

Sales Prospecting Perspectives

The AG Salesworks brand represents predictable, efficient, positive, and impactful sales development. December 17, 2015 – AG Salesworks , the industry’s first sales development certification offering designed to better serve and educate sales development professionals, today announced the availability of its training curriculum. Marlborough, Mass. About AG Salesworks.

11 Top Tips For Developing YouTube Influencers


According to studies by the influencer marketing company Octoly , videos made by the YouTube community about your products can often get 9X as many views that the videos your own company will make – and that includes paid views. Instead of going out of their way to avoid ads, users will go out of their way to seek out unofficial voices talking about your products. The Real McCoy.

12 Bad Habits That Are Making You Less Productive


There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. 1) Rushing in the morning.

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. There will be more companies developing SLAs between sales and. Developed, optimized and.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Don’t just give them a product to review. We’re looking at developing content models. There is probably a psychological profile you could develop for people most likely to share your content. Mark: Agree. Relevant?

Why Every Marketing Leader Should Develop A Marketing Technology Roadmap


If your marketing strategy revolves around a small market, for instance you sell expensive products to senior level executives, then your focus will be on deep insights on smaller contact data sets. And using revenue as a North star, known as pipeline marketing , enables marketers to develop a competitive advantage through new marketing technology. This is the same with martech.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

For instance, a window manufacturer could have themes like this: Monday: Piece of content about their windows and other products. As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Once you write it, you’re done. Tuesday: A blog post about the industry. Any content is good content.

Want to Be More Productive? Start By Making Your Bed


Believe it or not, this incredibly simple and mundane task can set you up for a productive and successful day. How Making Your Bed Influences Your Productivity. 1) Achieving one small task leads to accomplishing larger goals. Reaching max productivity comes down to being in control of and efficient with your time. Productivity Professional Development Daily Syndication

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? SEO tools help make the job of the search marketing professional more effective, either in analysis, productivity, or management (one, both, or all three). Learn from them. Buying links purely for keyword rankings.

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5 of my favorite productivity apps


This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. Business Development and relationship management and things like writing Gerris’ capabilities deck or pimping my SquareSpace So, here we go.

The Productive Marketer's Guide to Better Team Collaboration


How many different productivity tools do you use? Optimal productivity really boils down to efficient team collaboration, especially for SMBs. Check out the tips below on how to collaborate better, and more productively. The Productive Marketer's Guide to Better Team Collaboration. 1) Avoid designating a project manager. What helps your team work more productively?

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas


It also has a number of free add-on products that make saving stuff to Evernote easier, like their Chrome extension Evernote Web Clipper that lets you save texts, links, and images you see online into your Evernote account with one click. Business Productivity featured-1 Daily CanonicalHaving an idea is one thing; executing on it is another entirely. Price: Free for Basic, $24.99/yr.

Best Practices For Identifying And Developing Marketing Personas For ABM


To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. As your product develops and the industry matures, you may find that your personas need updating. Developing Persona Profiles. Identifying Marketing Personas.

How to Have a Super Productive Weekend: 12 Helpful Tips


Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. See #6.). Want to be a CMO ?

5 Steps to Successfully Build Your Company's Sales Development Efforts

Sales Prospecting Perspectives

Whether they''re Sales Development Representatives (SDRs), Market Development Representatives (MDRs), or simply inside sales, their role is a critical and strategic part of an efficient, scalable sales process. In fact, it’s far more important that SDRs can have needs-based, business objective-oriented conversations than it is that they understand the details of your product!

Want a Happier, More Productive Life? Start Making Fewer Decisions


That's how they stay productive. Podcast Productivity Professional Development Daily PromoThink about all the personal and professional choices you make in a day: Eggs or yogurt? Blue shirt or black shirt? Do I spend time on this task now or later? Do I ask for help or dive in? After making hundreds of decisions, it's no wonder we are exhausted by the end of the day.

8 Powerful TED Talks on Designing a More Productive Life


For many of us, achieving peak productivity can seem like a Sisyphean struggle. While accomplishing tasks is certainly part of the picture, being productive isn’t just about checking items off a list. Inspiring TED Talks That Will Change How You Think About Productivity. 1) “Try Something New For 30 Days” by Matt Cutts. Morieux thinks we’re facing a “productivity crisis.”

Why Product Managers & Salespeople Should be Friends

Your Sales Management Guru

Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. Generally, the product/service manager (PM) is responsible for determining what the future offering should have from a feature/function capability. They will gather customer feedback, listen to the market thought leaders, consider competitor products and try to foresee future needs. Better product/services released quicker helps everyone.

No Internet, No Problem: 12 Tips for Staying Productive Offline


But believe it or not, there are ways to stay productive without internet access. 12 Ways to Stay Productive Without Internet. 1) Read articles offline. You might also benefit from more professional development support and better feedback. Get started by reading this blog post that lists six psychology-backed playlists for improving your productivity. Just let it out.

Want to Be Productive All Day Long? Start With a Morning Freewrite


We've all heard that you should never check your email when you first get to the office if you want to start your day at peak productivity. In Claire Diaz-Oritz' book Design Your Day , she reminded me of one of my favorite productivity analogies involving a jar, a couple of big rocks, and a ton of small pebbles. Productivity Professional Development Daily Syndication

The One Cognitive Bias That Could Be Derailing Your Productivity


It's a theory of productivity we're taught at a very young age, from the moment our parents make us sit down and practice the piano. We're taught time and time again that productivity equals practice, output, and action. It can be easier for us to feel like we're making progress and being productive when we have completed actions to show for it, no matter how menial those actions are.

How to Be Happier: Tips for Developing an Optimistic Outlook on Life [Infographic]


Productivity Professional Development Daily IGSSWhether you tend to see the glass half full or half empty, there's plenty of research that suggests optimistic people experience a number of physical, social, and emotional benefits. For positive folks, it's easy to tune out negative news, embrace life, and welcome new social connections. Sure is. Check it out.

3 Tips for Marketers Developing Training Materials


Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Developing the right kind of training materials (well-done and engaging) is essential in helping others understand and connect with your messages. Seriously.

How Kele Developed a Personalized Email Strategy

It's All About Revenue

It’s time to develop an email strategy that will resonate with each customer. leading supplier of building automation products, Kele knew their customer interactions weren’t unique enough. Prove to yourself that you know how your customer wants to be engaged. A/B test a product pitch against a discount offer in a nurture program. Follow Jen on Twitter @Jenny_Iggy.

New Developments in B2B Loyalty Marketing


Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . But as buying has become more complex, businesses have developed additional strategies to deepen customer relationships and engender loyalty.  Photo credit: Wikipedia.

How to Create a 'To-Don't' List: A Productivity Trick for Focusing On What Really Matters [Infographic]


Developed by Tom Peters, author of In Search of Excellence , this tool helps you focus on what’s actually important and serves as a conscious reminder of what’s not. Productivity Professional Development Daily SyndicationThis post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. But sometimes, saying no is just as important.

5 Voicemail Tips Every Sales Development Rep Should Be Using

Sales Prospecting Perspectives

Cold calls are the bread and butter of successful sales development reps. Don’t dig yourself into a hole by outlining your entire product in detail and repeating how much your prospect needs it. His goal is to plan and create content to make sales professional’s jobs more productive and enjoyable. But what about the times you call and don’t get an answer? Be Intriguing.

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

SEO developed slowly over time, but as an “industry,” it’s now in decline. Yes, you should know what keywords they use to find your products and services and use those in your site, especially in page titles and headlines on the pages. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.