Trending Sources

Socialize your videos for business development

Biznology

It feels forced, message-y, and sales-y; kind of like commercials on TV. H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. On-demand product demonstration videos. Brighten up your product sheet PDFs with testimonials. Video Content for Business Development is Just a Video. Video blogs.

5 Best Productivity Tips to Maximize Sales Development Reps' Time

Sales Prospecting Perspectives

As sales development reps, our time is precious. It is essential that we manage our time in the most productive and efficient way possible in order to hit our goals, stay organized, and keep our clients happy. Planning out your day as a sales development representative is a must, especially if you are working on multiple projects. Lay out your day; have a plan.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing.  A recognition of the growing importance of digital content marketing to overall marketing strategies today.  For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. Investing in audience development remains a key goal for many B2B CMOs. 

How to Develop an Effective Naming Architecture

CMO Essentials

At its core, a naming architecture is employed to simplify and ease navigation of a product portfolio via clear and concise names. Organizations most frequently need to develop a naming architecture when they are newly formed or have merged with another organization and need to clearly present a new or combined set of capabilities and offerings. Portfolio modeling. Naming frameworks.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. There will be more companies developing SLAs between sales and. Developed, optimized and.

3 Mistakes to Avoid When Developing a Demand Generation Strategy

ANNUITAS

Developing a comprehensive Demand Generation Strategy is not a simple task.  The three biggest mistakes a company can make in the development of their strategy are some of the most fundamental. Taking a product-centric approach, failing to conduct due diligence via deep buyer research, and planning in departmental silos can all derail the success of a program.

How long should your online business video production be?

Biznology

But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length.

Video 92

5 Voicemail Tips Every Sales Development Rep Should Be Using

Sales Prospecting Perspectives

Cold calls are the bread and butter of successful sales development reps. Don’t dig yourself into a hole by outlining your entire product in detail and repeating how much your prospect needs it. His goal is to plan and create content to make sales professional’s jobs more productive and enjoyable. But what about the times you call and don’t get an answer? Be Intriguing.

Are Pessimists More Productive Than Optimists?

Hubspot

There’s no arguing that positive thinking is a key to productivity. With a multitude of studies backing positive thinking as a key to being productive, is the converse true? As it turns out, according to new research, pessimists might actually be more productive than their colleagues. Productivity Professional Development Daily SyndicationW.O.O.P

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. There will be more companies developing SLAs between sales and. Developed, optimized and.

AG Salesworks Launches Sales Development Certification Program

Sales Prospecting Perspectives

The AG Salesworks brand represents predictable, efficient, positive, and impactful sales development. December 17, 2015 – AG Salesworks , the industry’s first sales development certification offering designed to better serve and educate sales development professionals, today announced the availability of its training curriculum. Marlborough, Mass. About AG Salesworks.

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. 1) Rushing in the morning.

Why Every Marketing Leader Should Develop A Marketing Technology Roadmap

bizible

If your marketing strategy revolves around a small market, for instance you sell expensive products to senior level executives, then your focus will be on deep insights on smaller contact data sets. And using revenue as a North star, known as pipeline marketing , enables marketers to develop a competitive advantage through new marketing technology. This is the same with martech.

Case studies: Using the social web for new product development

grow - Practical Marketing Solutions

I’m delighted to present today eight exciting new mini-case studies which demonstrate the power of social collaboration to create business value through new product development. Project Details : Instead of relying on traditional market research and trend analysis, Diamond Candles developed a way to crowdsource idea submission and voting from their existing customers.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. There will be more companies developing SLAs between sales and. Developed, optimized and.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

For instance, a window manufacturer could have themes like this: Monday: Piece of content about their windows and other products. As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Once you write it, you’re done. Tuesday: A blog post about the industry. Any content is good content.

Want to Be More Productive? Start By Making Your Bed

Hubspot

Believe it or not, this incredibly simple and mundane task can set you up for a productive and successful day. How Making Your Bed Influences Your Productivity. 1) Achieving one small task leads to accomplishing larger goals. Reaching max productivity comes down to being in control of and efficient with your time. Productivity Professional Development Daily Syndication

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? SEO tools help make the job of the search marketing professional more effective, either in analysis, productivity, or management (one, both, or all three). Learn from them. Buying links purely for keyword rankings.

SEO 51

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. Business Development and relationship management and things like writing Gerris’ capabilities deck or pimping my SquareSpace gerr.is So, here we go.

How to Develop a Comprehensive B2B Marketing Strategy

Sales Prospecting Perspectives

It''s time to dive into developing a comprehensive marketing strategy. It is essential to communicate with and involve your sales team in your strategy development process; the members of the sales team are your primary customer and your success hinges on theirs, making it crucial to ensure marketing and sales are on the same page. Third party experts or customers as presenters.

How AG's Sales Development Managers Motivate Reps in February [Part 2]

Sales Prospecting Perspectives

And even though you may keep your offices heated at a level that stimulates sales productivity, the constant snowfall and bitingly cold temperatures outside can affect your sales development team’s productivity if you''re not keeping a close eye on your team. Read on to learn how our sales development teams creatively motivate their reps to exceed expectations this month!

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

It also has a number of free add-on products that make saving stuff to Evernote easier, like their Chrome extension Evernote Web Clipper that lets you save texts, links, and images you see online into your Evernote account with one click. Business Productivity featured-1 Daily CanonicalHaving an idea is one thing; executing on it is another entirely. Price: Free for Basic, $24.99/yr.

5 Steps to Successfully Build Your Company's Sales Development Efforts

Sales Prospecting Perspectives

Whether they''re Sales Development Representatives (SDRs), Market Development Representatives (MDRs), or simply inside sales, their role is a critical and strategic part of an efficient, scalable sales process. In fact, it’s far more important that SDRs can have needs-based, business objective-oriented conversations than it is that they understand the details of your product!

Best Practices For Identifying And Developing Marketing Personas For ABM

bizible

To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. As your product develops and the industry matures, you may find that your personas need updating. Developing Persona Profiles. Identifying Marketing Personas.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. See #6.). Want to be a CMO ?

11 Top Tips For Developing YouTube Influencers

Act-On

According to studies by the influencer marketing company Octoly , videos made by the YouTube community about your products can often get 9X as many views that the videos your own company will make – and that includes paid views. Instead of going out of their way to avoid ads, users will go out of their way to seek out unofficial voices talking about your products. The Real McCoy.

3 Soft Selling Skills I See In My Best Sales Development Reps

Sales Prospecting Perspectives

Once you''ve been able to do so, assuming there is a fit, it should be up to you to find the appropriate timing to let them know how your product can help. Sales development reps at times don''t take into consideration that they are interrupting a prospect''s day. And they definitely like to be heard. Here are 3 soft selling skills that I''ve seen in my best reps over the years.

The 2 Not-So-Obvious Traits of Successful B2B Sales Development Reps

Sales Prospecting Perspectives

There are two common traits that I always see in both the workout warrior and the top B2B sales development rep: Persistence and excellent time management skills. It is pretty common for a sales development rep to say something like, "Man, I am getting beat up on the phones today." Getting back to the gym after the holidays is always fun. Only 8%! Persistence in sales is similar.

Want a Happier, More Productive Life? Start Making Fewer Decisions

Hubspot

That's how they stay productive. Podcast Productivity Professional Development Daily PromoThink about all the personal and professional choices you make in a day: Eggs or yogurt? Blue shirt or black shirt? Do I spend time on this task now or later? Do I ask for help or dive in? After making hundreds of decisions, it's no wonder we are exhausted by the end of the day.

8 Powerful TED Talks on Designing a More Productive Life

Hubspot

For many of us, achieving peak productivity can seem like a Sisyphean struggle. While accomplishing tasks is certainly part of the picture, being productive isn’t just about checking items off a list. Inspiring TED Talks That Will Change How You Think About Productivity. 1) “Try Something New For 30 Days” by Matt Cutts. Morieux thinks we’re facing a “productivity crisis.”

No Internet, No Problem: 12 Tips for Staying Productive Offline

Hubspot

But believe it or not, there are ways to stay productive without internet access. 12 Ways to Stay Productive Without Internet. 1) Read articles offline. You might also benefit from more professional development support and better feedback. Get started by reading this blog post that lists six psychology-backed playlists for improving your productivity. Just let it out.

Why Product Managers & Salespeople Should be Friends

Your Sales Management Guru

Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. Generally, the product/service manager (PM) is responsible for determining what the future offering should have from a feature/function capability. They will gather customer feedback, listen to the market thought leaders, consider competitor products and try to foresee future needs. Better product/services released quicker helps everyone.

Want to Be Productive All Day Long? Start With a Morning Freewrite

Hubspot

We've all heard that you should never check your email when you first get to the office if you want to start your day at peak productivity. In Claire Diaz-Oritz' book Design Your Day , she reminded me of one of my favorite productivity analogies involving a jar, a couple of big rocks, and a ton of small pebbles. Productivity Professional Development Daily Syndication

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Don’t just give them a product to review. We’re looking at developing content models. There is probably a psychological profile you could develop for people most likely to share your content. Mark: Agree. Relevant?

How to Be Happier: Tips for Developing an Optimistic Outlook on Life [Infographic]

Hubspot

Productivity Professional Development Daily IGSSWhether you tend to see the glass half full or half empty, there's plenty of research that suggests optimistic people experience a number of physical, social, and emotional benefits. For positive folks, it's easy to tune out negative news, embrace life, and welcome new social connections. Sure is. Check it out.

New Developments in B2B Loyalty Marketing

Biznology

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . But as buying has become more complex, businesses have developed additional strategies to deepen customer relationships and engender loyalty.  Photo credit: Wikipedia.

The One Cognitive Bias That Could Be Derailing Your Productivity

Hubspot

It's a theory of productivity we're taught at a very young age, from the moment our parents make us sit down and practice the piano. We're taught time and time again that productivity equals practice, output, and action. It can be easier for us to feel like we're making progress and being productive when we have completed actions to show for it, no matter how menial those actions are.

The Productive Marketer's Guide to Better Team Collaboration

Hubspot

How many different productivity tools do you use? Optimal productivity really boils down to efficient team collaboration, especially for SMBs. Check out the tips below on how to collaborate better, and more productively. The Productive Marketer's Guide to Better Team Collaboration. 1) Avoid designating a project manager. What helps your team work more productively?