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How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.

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New Social Media Advertising Strategies for 2023

Webbiquity

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Brands such as Lululemon, Amazon, Spotify, and Chewy have developed reputations for getting social media customer service right.

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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Have you been investing in a long-term SEO strategy to finally achieve that #1 or #2 position for your target query? Label Images for Commercial Intent Include an image in your product structured markup for those images to be labeled with “product.” Use schema.org to label product photos as “products.”

SEO 159
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Quick Ways To Double Your B2B Sales Conversions In 2021

Webbiquity

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Developing classification groups for your leads depends upon what information you collect to help you understand the leads you’re generating. Develop strong positioning.

B2B Sales 258
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How to Use Social Listening to Retain More Customers

Webbiquity

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. That’s why it’s crucial to stay on top of every instance where someone posts anything related to your brand or products. Customer-centric strategies.

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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

Evergreen Content Evergreen content should be the cornerstone of your overall content development strategy. Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. A reader can just pause at the products they find interesting.