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Paul Gillin

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Attack of the Customers Press Release

Paul Gillin

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Twitter: @pgillin. Capacity to Destroy. How to create a culture that puts customers first. 508-656-0734. paul@gillin.com.

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How to Calculate Social Marketing ROI

Paul Gillin

Rather, they invest in social marketing because they believe that the benefits – customer engagement, market awareness, continuous feedback and professional development – are good for. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year.

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