Positioning, Product and Twitter

An End to B2B Social Media Madness

Marketing Craftmanship

MARCH 16, 2013

Forget Facebook, Twitter and Google+. But your video products must be sophisticated, professionally produced, and no longer than 3 minutes. Resist the temptation to include sloppy, home-made productions, or hour-long webinar presentations. Ensure that you develop ways to drive consistent traffic to your YouTube channel.

Social Media

Social Media Media Merchandising B2B

5 Ways You Can Merchandise the “Masthead Value” of Publicity

Marketing Craftmanship

FEBRUARY 16, 2013

Not to be confused with “The Wall Street Transcript” Many companies will invest considerable effort seeking positive publicity in influential media sources, and then fail to benefit from the masthead value of that exposure. Here’s a hypothetical example: “…a recognized authority in Big Data technology.”

Merchandising

Merchandising Lead Scoring Lead Ranking Public Relations

B2B Marketing Zone

Marketing Craftmanship

An End to B2B Social Media Madness

5 Ways You Can Merchandise the “Masthead Value” of Publicity

Webinars

Stay Connected