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Customer Experience Matrix
MARCH 4, 2014
My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. It provides more global coverage than U.S.-centric centric DemandBase and Bizo.
Customer Experience Matrix
JUNE 19, 2015
This made commercial products more financially attractive to potential developers and probably scared off others who couldn’t compete for attention on an open-source shoestring. What about the product itself? But pricing will remain well below standard marketing automation products. My general impression was positive.
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Customer Experience Matrix
JULY 30, 2009
Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. There’s a $500 setup fee for both products, which covers four hours of consulting. Hubspot has accepted this challenge.
Customer Experience Matrix
MAY 11, 2011
More than a year has passed since Silverpop merged its email and marketing automation systems into a single product, Engage 8. The combined product offered advanced email but was missing some capabilities available in the previous marketing automation product. Prospects who wanted them had to look elsewhere. social sharing.
Customer Experience Matrix
JUNE 4, 2012
This is based on nearly 200 questions to vendors, mostly about product features. What emerges is an interesting portrait of industry trends in product development. B2B marketing automation is far from mature in terms of market penetration, but the mix of product features is pretty well set.
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