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Content Marketing Mania – Q&A with Joe Pulizzi

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A: Content marketing is the creation of valuable, compelling and relevant content, developed consistently, to create a positive customer action. If you trying to build a relationship with consumers, one in which they value you for more than just your products or services, great content is the next best thing.

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Interview with Ardath Albee, CEO of Marketing Interactions

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You can follow Ardath on Twitter at @Ardath421. This being said, I think this definition sums it up nicely: Content marketing is the practice of publishing contagious content designed to be found by and influence a behavior of your target market(s) to create a positive business result. Develop content that answers those questions.

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Interview with Adam Blitzer, Co-founder and COO, Pardot

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Adam is responsible for product management, marketing, and operations. Even before marketing was being asked to show the actual numbers, their ultimate goal was still to build brand recognition and get people interested in the product. It’s really an empowering position for the marketing department.