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Mobile Positioning: A Business Must

Webbiquity

Consider these 2012 statistics: •  Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Apps, games and videos must be developed for Androids and iPads, as well. Developing a Mobile Marketing Strategy is Essential. Guest post by University Alliance. In fact, by 2015 more U.S. Still not convinced?

The Positive Power of Jealousy: Finding Your Direction

grow - Practical Marketing Solutions

attended stage productions at local theaters, listened to talk radio, saw acquaintances pursue careers in theater, broadcasting, music or other creative areas, and instead of feeling joy over their success, I felt jealousy hit me, like a punch in the gut. Find Kerry on  Google+  and  Twitter. careers personal branding career development fear as motivation kerry gorgone

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? Don’t just give them a product to review. We’re looking at developing content models. There is probably a psychological profile you could develop for people most likely to share your content. Mark: Agree. Relevant?

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. Every board allows sharing, tasking, commenting, and also uses the referencing tool that I believe was defined by Twitter. While I aspire to build Gerr.is

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. content that values and evangelizes content, championing the positive impact it can. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. NEEDS DEVELOP. and crisis management, or even productivity. Content.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

Klout Founder Joe Fernandez spoke to me shortly after the public announcement and discussed his emotional journey in founding a company, fighting for funding and legitimacy, building an enterprise, and finally positioning his life’s work for a new era of growth. figured at some point we would have 10 people working for us and then maybe Twitter would acquire us. Connections. 

Building Media Relationships & Maximizing Positive Coverage

Sazbean

We have all this news and positive coverage, but what do we do to make sure we maximize it? As media/blogger relationships develop: Engage in more casual conversation to get to know the person better. Make them feel special (VIP at events, access to company execs, behind-the-scenes look at new projects/products, etc.). Maximizing positive coverage: Share internally.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

Definitive Guide to Planning a New Content Initiative

36 Which planning, production and workflow tools are you going to. Content product: What content should we produce, procure, curate, and share? 2. is all about keeping it natural, she’s sure to find the beauty tips, tricks and products. products and by possessing insider access to industry experts and a behind-the- scenes look at some of our favorite beauty brands.

How Savvy Marketers Harness Social Data for Product Development

Hubspot

Moving to a fully integrated marketing picture for enterprise, using social media to compliment traditional market and product development research only makes sense. The very nature of uncontrolled conversations empowers customers to communicate and yield unthought-of insights and new product directions. Let the pictures tell you what the top customer and product trends are.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

Five ways to help your product market itself online

grow - Practical Marketing Solutions

If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing  built into products, allowing the code to do some of the advertising work for you. Marketers need to work with development to design the right sharing experiences in order to generate maximum, positive posts.

E-Quip Blog: Lead with Personal, Not Positional, Power

E-Quip

Lead with Personal, Not Positional, Power. Whether they actually function as leaders has relatively little to do with their position. leader is one who engages the willing involvement of others in creating positive change. leader may have positional authority, but getting people to follow depends far more on influence than compulsion. Share to Twitter Share to Facebook.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Create “thought leadership” positioning with your market and 2) become. great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.

Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?

Fearless Competitor

Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? This is a special guest post by Claire Pickup , Business Development Manager for Experiential at Cosine , a field & experiential marketing agency. So long as the campaign is well planned and executed, the buzz will then spread onto other social channels, like Facebook and Twitter.

15 Ways B2B Marketers Can Be Using Twitter

KoMarketing Associates

The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. Twitter offers users the chance to share, connect, converse, link, view, follow, search, engage, praise, and vent in 140 character tweets. Promote : Twitter is a great (and free!)

Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm

Hinge Marketing

Expertise is your product and it’s all you have to sell. Talent acquisition is a long-term strategy that identifies and addresses business goals, while recruiting is simply the process of filling a specific position or positions to address more immediate needs. Are you and your company positioned to successfully address and overcome them? That’s true. Research.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Create “thought leadership” positioning with your market and 2) become. great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers

Social Media B2B

For B2B marketers, Twitter can a very powerful tool to build relationships and drive traffic to your blog. Influence marketing is getting your industry social influencers to share your content to their Twitter followers. 92% of us trust peer recommendations for product choices and brand preferences. Do a Twitter search to find your industry leaders, and influential customers.

6 Ways to Start Using Twitter in Your Real Estate Business TODAY

WindMill Networking

Buyers and sellers using social media is increasing, so it’s important to use Twitter to your advantage. Not only does it create visibility, but it can also lend credibility and authenticity to your business, thereby positioning you as the local expert. Unfortunately, for many real estate professionals, connecting the dots on how to  effectively use Twitter  can be a challenge.

F1 Racing and Data: The Developments, Challenges & Rewards

It's All About Revenue

First, there were the stimulating developments around where the future of marketing technology is headed; and second, the amazing stories from the thrilling world of Formula 1 Racing. Pole position. Backing that human synchronization are tools and products that simplify, while empowering, the most harmonious of cross-channel communications. For more event highlights, follow the event discussion on Twitter with the hashtag #MME14. Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes. Turbocharged. Green flag. Period.

E-Quip Blog: Preproposal Positioning

E-Quip

Preproposal Positioning. Thats because at least one firm has positioned themselves for the win in advance of the proposal. But positioning your firm before the RFP can give you a virtually insurmountable lead, in part because it enables you to write an unbeatable proposal. So what can you do to position your firm for the win? Develop the winning strategy early.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Create “thought leadership” positioning with your market and 2) become. great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. B2B Marketing.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  Today, Twitter posts 50 million tweets per day.

How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. How should B2B SEO’s go about evaluating how to develop the best content for ongoing SEO initiatives?

Sites 23

The Best Product Videos Ever (and Why They Make You Buy)

Hubspot

I could watch product videos all day long. If possible, I''d watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed it). I''m guessing you may want to watch many of these videos too but may not have that much time on your hands? Arguably Boring Products, Inarguably Brilliant Videos. Not to worry.

Buy 41

Twitter success demands both top influencers and everyone else

Biznology

The idea easily transfers to Twitter. Previously, the digital divide was a barrier to not just many Americans but quite a few developing nations becoming part of the global conversation. have won contracts and business on the power of five-digit followers on Twitter, which is modest compared to most of my peers. wider and more open-minded audience has more positive effects than we can realize. Abraham Harrison is almost five years old, just a few months younger than Twitter itself, and my experience is that it’s not as simple as all that.

How to ignite your business with Twitter: The X Factor

Blue Focus Marketing

Everyone seems to have a Twitter handle these days:  News reporters, celebrities, restaurants, friends, and your business contacts.  Twitter usage has skyrocketed to over 100 million active accounts.  game-changer, Twitter offers you the ability to strategically build and leverage your business brand. Crowdsourcing ideas, products, etc. We’re big Twitter advocates!”

7 Ways social media has changed leadership

grow - Practical Marketing Solutions

You don’t need capital or assets or even a production path. One guru has 100,000 Twitter followers. He bought Twitter followers and Facebook Likes to appear to be powerful. At least in the short-term, you can fake your way into a position of leadership on the web. Remember when actually you had to earn a position of authority? Do we NEED to? But to what end?

The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine

Hubspot

would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine , it's becoming more and more essential to analyze the benefits of your Twitter marketing efforts. However, Twitter doesn’t exactly offer a robust analytics platform.

An End to B2B Social Media Madness

Marketing Craftmanship

Forget Facebook, Twitter and Google+. In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively. As if CMOs needed another cause for termination.

E-Quip Blog: 5 Business Development Goals for 2012

E-Quip

Business Development Goals for 2012. In any case, its a good time to reevaluate your business development process. From my perspective, most A/E firms continue to do business development as usual despite dramatic shifts in the marketplace resulting from the financial crisis. It reduces the win rate and drains valuable staff time from more productive BD activities. Posts.

12 Things You Learned in College That Prepared You for the Real World

Hubspot

Being able to pick up on non-verbal cues can be very helpful in saving you time and guiding your work to address the most important needs of its stakeholders. 7) Use Twitter to connect with people you don't know, but want to. Twitter wasn't around when many of us were in college. Productivity Pop Culture Professional Development DailyThat was all it took. Google it.

Class 48

Savvy Speaks: Best B2B Twitter Tips

Savvy B2B Marketing

Unless you're living under a rock, you probably noticed everyone jumping on the social media bandwagon over the past year or two - Twitter in particular. Here, the Savvy Sisters share their best tips for using Twitter effectively. There's lots of talk these days about the value of content curation -- not only does it help position you as a valuable resource, but it lightens the burden of producing original content for your audience. Twitter is one tool you can use to establish yourself as the aggregator and curator on topics of interest to your audience. Stephanie.