DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. Products & Services.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. Products & Services.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Marketing Insider Group

JANUARY 29, 2024

Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. Developing Email Marketing Copy Email marketing is all about connecting with your audience in their inbox. Analyze the relevance, search volume, and competition for these keywords.

Copywriting 229

Copywriting Optimization Marketing AI FAQ 229

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Insider Group

MAY 31, 2023

This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience. This is when you should start creating content , like whitepapers or webinars, that positions your products or services as a viable solution.

Enterprise Management 266

Enterprise Management B2B Marketing Tools Marketing Management 266

KoMarketing Associates

JUNE 25, 2020

Per Google’s help references , the search performance report “shows important metrics about how your site performs in Google Search results: how often it comes up; average position in search results; click through rate; and any special features (such as rich results) associated with your results.” Key Page Performance.

Google 257

Google CTR Landing Pages Keywords 257

Vision Edge Marketing

NOVEMBER 19, 2019

When properly developed, the Marketing plan – that is, one that consists of more than a list of programs and tactics – serves as an exceptional alignment and accountability vehicle. The next critical step is to decide HOW Marketing is going to support the outcomes and positively impact the organization.

Planning 111

Planning Marketing Plans Budget Programs Paid Search Agency 111

Biznology

NOVEMBER 20, 2013

Yesterday’s Biznology® Webinar with Denise Lee Yohn was all about brand positioning. A clear, definitive competitive brand positioning is essential to brand building. It provides strategic guidance on product development, pricing, messaging, and more.

Positioning 80

Positioning Brand Identity Branding Ad Building 80

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. It positions your brand as an expert, authoritative leader in your industry. Examples include testimonials, product demonstrations, reviews and tutorials.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

SendX

JULY 30, 2021

SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. It will help you target the right audience for what you offer besides representing your products or services accurately. What Is SEO?

Email Marketing 212

Email Marketing SEO Work Management Marketing Management 212

Marketing Insider Group

APRIL 19, 2021

Your engineers and even some founders are innovators and developers, but sometimes they’ve immersed themselves in geek-speak for so long that they have a tough time explaining the need for your solution in a way other people will easily understand. Explaining what their products and expertise can do for those customers.

Startups 344

Startups B2B Marketing Buyer Personas Advertising Agencies 344

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SendX

JULY 29, 2021

SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. It will help you target the right audience for what you offer besides representing your products or services accurately. Resources to Explore.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Binary Demand

FEBRUARY 23, 2024

32% note that targeted ads positively influence their view of vendors. Good segmentation strategy Through ABM, you can target accounts into tiers according to their value or potential. Customer Segmentation General benefits Benefits with AI Enhance competitiveness Raise customer lifetime value by 25%.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. They visit websites where they read blog posts, watch product videos, or download a guide. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. How about content that supports career growth and development, too?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Sprout Social

FEBRUARY 1, 2024

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes. This insight can steer future product development or marketing strategies.

Social Media 107

Social Media Ideal Customer Profiles Media Customer Satisfaction 107

Tomorrow People

NOVEMBER 17, 2021

According to a 2021 report from B2B International, building a strong position in the industry is a top priority and concern for B2B professionals. In fact, businesses with blue ocean strategies are often vulnerable to fast followers and me-too competitors, who are ready to imitate their products and services with slight improvements.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Hubspot

NOVEMBER 14, 2018

A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? The key to turning webinar leads into sales is giving your prospects a clear path forward. With this in mind, you don’t want to let these valuable leads languish in post-webinar purgatory.

Webinar Metrics 75

Webinar Metrics Sales Management Top of Funnel Lead Scoring 75

Exo B2B

SEPTEMBER 19, 2023

At ExoB2B, we have consolidated our approach by developing analysis grids inspired by the methodologies of Pierre Filiatrault and David Aaker, which I consider to be “our father and mother bibles” of strategic planning, so complementary are they. Understanding your current market position is essential to defining your trajectory.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

SmartBug Media

MAY 15, 2023

We discussed personalized strategies during our recent Klaviyo SmartTake webinar. Our panel discussion featured Dan Caldwell , tech partnerships team lead at Klaviyo; Kira Renee , e-commerce product marketing manager at SmartBug Media; and Ryan O’Connor , director of e-commerce marketing at SmartBug Media.

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. Run-of-the-mill product page optimization tips like using high-quality images, adding customer reviews, and getting your branding in order aren’t bad advice; they’re just too basic. So what gives?

Product 52

Product Optimization Tips Paid Search Agency 52

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Thought Leadership 101

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Contently

JANUARY 22, 2021

But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. Simultaneously, Gen Z—which you may know from the popular mobile application, TikTok—is graduating college and taking over the coveted 18-25 consumer segment. That’s right.

Storytelling 211

Storytelling Trends Ethics Content 211

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Decades ago, businesses could generate leads by telling people how fantastic their brand was and how brilliant and valuable their products and services were. the right products and services. Source: Pew Research. Source: SuperOffice.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

Tomorrow People

MAY 30, 2022

Sometimes, customers simply grow out of their need for your product; this is something you don’t have control over. To offer an example, software firms constantly develop new features in order to stay compatible with their users’ needs. Create a product roadmap that clearly outlines the vision, direction, and progress of your product.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Zoominfo

FEBRUARY 25, 2021

A lead is defined as any prospect who indicates interest in a company’s product or service. For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Only B2B

OCTOBER 3, 2023

MQLs represent more than just prospects; they embody potential customers who have ventured deeper into your sales funnel, demonstrating a keen interest in your products or services. Streamlined Sales Cycle: MQLs are already educated about your products or services and have expressed genuine interest.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. Positioning yourself as an educational brand also makes feeding the five components of the content ecosystem  much easier.

Work Management 92

Work Management Marketing Management Differentiation Education 92

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Post-purchase content, specifically, should focus on encouraging additional purchases, building customer loyalty, and preventing non-use of a product or service.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Rev

NOVEMBER 1, 2023

Develop a deep understanding of their needs and pain points? Has a company ever selected your business as their preferred vendor simply because they are a software development company with over 5,000 employees, headquartered in the Northeast region and heavily invested in cloud-based ERP systems? Think about it.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Televerde

JANUARY 26, 2021

You should begin with inbound marketing to acquire a broad target market, use ABM to select specific customers within that market, and then adjust your products and services to meet their needs. New target market segment. Successful launch of a new product or service. Offer tips for how to use your product. Use images.

Account Based Marketing 59

Account Based Marketing ABM Marketing Automation Services Marketing Management 59

SalesIntel

JULY 10, 2023

With intent data, businesses can identify high-value prospects actively researching products or services related to their offerings. By positioning yourself as a thought leader on the topics your prospect search, you establish credibility and build trust even before they are actively considering your product or service.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71