develop 
ViewPoint
FEBRUARY 8, 2016
Matt provided a good deal of detail around each of these roles: Marketing Technologist : “One of the first things I think about is understanding the role of technology in helping to accelerate marketing impact in pipeline development.”. The demand gen manager should develop compelling, cross-channel campaigns that are repeatable and scalable.
ViewPoint
FEBRUARY 23, 2018
More and more marketers understand that agile, which started in the IT development realm, has good application in marketing in general, and in lead management specifically. Does your CRM manage list segments, cadence, lead data and other outcomes? Can you segment, re-segment or retire lists or list segments in seconds?
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ViewPoint
JULY 14, 2015
Our good friend— Matt Heinz , founder of Heinz Marketing—starts us off: It can be really difficult for organizations to not only measure what’s working, but to also “re-rally the team” (sales, marketing, product, or all of the above) as findings point to slight, and perhaps frequent, direction changes.
ViewPoint
JULY 26, 2012
He has led the research function at SiriusDecisions for more than 10 years, overseeing the creation of content including demand creation, product marketing, marketing communications, general strategy, sales training, hiring and client service. Tony is a sales and marketing thought leader with nearly 20 years of experience.
ViewPoint
FEBRUARY 2, 2012
This award was made possible because of our team’s ability to develop and apply marketing analytics innovations that improve operational efficiencies and deliver to clients the qualified leads they need. They also optimize sales lead quality, lead rates, lead velocity and resource productivity. Segmentation and testing.
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