Tomorrow People

FEBRUARY 8, 2022

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers.

Positioning 177

Positioning Product Tips Segmentation 177

Tomorrow People

JUNE 1, 2021

Take B2B products to market more effectively with a purposeful plan. The number of products introduced each year in different markets around the world is vast. But it’s safe to say the figure might not encourage a B2B product marketer: Only 40% of products make it to market – and of those, only 60% will generate any revenue.

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

Tomorrow People

NOVEMBER 17, 2021

According to a 2021 report from B2B International, building a strong position in the industry is a top priority and concern for B2B professionals. In fact, businesses with blue ocean strategies are often vulnerable to fast followers and me-too competitors, who are ready to imitate their products and services with slight improvements.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Tomorrow People

JULY 19, 2022

Consider these points when developing your next GTM strategy. According to Harvard Business School professor Clayton Christensen, approximately 30,000 products are launched every year and 95% of them fail. In most cases, you’ll need a GTM plan when you’re trying to bring a product to market. There’s a product-market fit.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Tomorrow People

JUNE 14, 2022

Even though indirect and replacement competitors provide a different product or service from yours, analysing them could lead to unexpected opportunities for growth and innovation. Direct interviews: You may interview customers who currently use (or no longer use) a competitor’s product or service. This is product development.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Tomorrow People

MAY 30, 2022

Sometimes, customers simply grow out of their need for your product; this is something you don’t have control over. To offer an example, software firms constantly develop new features in order to stay compatible with their users’ needs. Create a product roadmap that clearly outlines the vision, direction, and progress of your product.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Tomorrow People

NOVEMBER 16, 2018

It’s the art of developing and distributing curated, relevant, and valuable content that attracts companies and wholesale buyers. Besides this, you’ll need to spend some time thinking about how the prospect business aligns with your product or service, then create offers that fit. Storytelling is crucial to content marketing.

Trends 166

Trends Content Marketing Advertising Agencies Software 166