KoMarketing Associates

JUNE 25, 2020

Per Google’s help references , the search performance report “shows important metrics about how your site performs in Google Search results: how often it comes up; average position in search results; click through rate; and any special features (such as rich results) associated with your results.” Key Page Performance.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

JANUARY 3, 2017

I recommend further filtering the default report to show impressions, CTR, and average position, as well as clicks to the website. I would recommend evaluating this for primary brand names as well as key product names and sub-brands. Why is the average position for branded traffic so low (11.3)? Keyword Theme Visibility.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

JANUARY 3, 2017

I recommend further filtering the default report to show impressions, CTR, and average position, as well as clicks to the website. I would recommend evaluating this for primary brand names as well as key product names and sub-brands. Why is the average position for branded traffic so low (11.3)? Keyword Theme Visibility.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Does your B2B organization’s website appear prominently in search engine results for your brand name and product names? How often do you review brand-based keyword search performance?

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

AUGUST 23, 2016

SAP is writing a story on social to build emotional connections and positive associations with the brand. While this certainly requires resources for content development, the company receives great engagement by sharing relatable topics that tie back to its area of expertise. Showcase Business Segments.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

MARCH 3, 2015

Here is a checklist of key action items, broken down into several different account segments. While it’s certainly not the only tracking mechanism available, most campaigns will greatly benefit from including AdWords conversion tracking as well as goal development through Google Analytics. Campaign Settings & Structure.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

NOVEMBER 19, 2013

Even though a retargeting vendor may not be able to focus their advertising strictly in B2B segments, that might not be an issue. AdWords Integration with Google Analytics : Analytics integrates seamlessly into all Google products and B2B marketers can set up filters and define goals influenced by different sources.

Work Management 120

Work Management Marketing Management Adwords B2B 120