Latest B2B Marketing Trends From SiriusDecisions Summit 09
Anything Goes Marketing
MAY 17, 2009
@megheuer # sds09 megheuer : Sales is protective of customers and late-stage deals; marketing needs give options, not mandates, to help at this stage # sds09 @tjaros jblock : 72% of B2B orgs can segment the customers and prospects in their marketing database. Process drives productivity - start with process then implement technology.
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